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The Most Effective Modern Real Estate Marketing Technologies

By Ben Shepardson | May 5, 2022

The world of real estate has always had a heavy reliance on adopting new technologies to remain competitive in a crowded market. This hasn’t changed at all – in fact, today’s technologies offer dozens of excellent opportunities for real estate agents looking to grow their business. Here’s a collection of some of the best and most effective technological approaches to real estate marketing.

The Social Media Blitz

If there’s something that realtors both new and old know without a shadow of a doubt, it’s that social media has quickly grown into a gargantuan force to be reckoned with in the realm of marketing. But because social media is evolving so quickly, it’s crucial to keep a close eye on how the industry develops if you want to be able to leverage it successfully to market your real estate business. 

This is one reason why you should always maintain social media accounts across more than one platform. Overall popularity is not always a good metric for use; while Facebook is the market leader here, but social media sites are often a better fit for specific demographics or the type of content you’re looking to promote. Instagram, for example, is a mobile-centric social media site that is excellent for sharing photo and video content; this goes the same for TikTok, which is the current king of short video content and is widely used by younger demographics. 

Virtual Staging Services

The COVID-19 pandemic led to a complete overhaul of how many real estate agents conducted business. One of the biggest developments spurred by the need for social distancing was the desire to showcase properties in ways that minimized exposure risk. While the post-coronavirus landscape has changed, virtual staging services – one of the many remote options for showing houses – is still going strong today. 

Virtual staging services take static images of an empty home and digitally inserting décor and furniture in otherwise bare rooms. Doing so provides excellent context for prospective buyers as this demonstrates how the space can be filled. It takes less time, also significantly less money, than using traditional staging services, which involve not only renting furniture and décor but then paying a team of experts to set them in place in a tasteful manner.

Building Stronger Client Relationships

The bonds you forge between you and your clients will spell whether you’re a successful realtor or not. This makes building stronger client relationships crucial, which is why customer relationship management software (CMS) systems are the perfect digital tool tools to maximize the potential from all your client interactions. 

A CRM is much more than just a database that keeps contact information organized. Using a CRM helps you keep track of when you last spoke to a client, what you spoke about, what properties they’ve looked at, what their wish list is – everything you need to engage your clients as effectively as possible. In other words, a good CRM will keep you in tune and in touch with your clients in ways that you wouldn’t be able to otherwise.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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