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The Ultimate Guide to Hiring a Real Estate SEO Expert

By Ben Shepardson | August 9, 2023

In today's digital age, being invisible online is synonymous with non-existence in business. The real estate industry, laden with fierce competition, is no exception. With 90% of home buyers starting their search online, real estate professionals need to make their presence felt where the clients are: the internet. That's where a Real Estate SEO (Search Engine Optimization) expert comes in. SEO helps optimize your website so it ranks higher on search engine result pages (SERPs), enhancing visibility and attracting more potential clients. This comprehensive guide outlines the key factors to consider when hiring an expert in real estate SEO.

Understanding the Role of a Real Estate SEO Expert

An SEO expert uses industry-specific knowledge to optimize your website for search engines, enabling it to rank higher in search results. These professionals conduct comprehensive keyword research, boost site speed, improve site architecture, ensure mobile responsiveness, craft engaging content, and build quality backlinks, among other tasks. Their ultimate goal is to enhance your website’s organic search visibility, driving traffic, and translating that traffic into real estate leads.

What to Look for When Hiring a Real Estate SEO Expert

a. Experience and Expertise

SEO is a field that requires continuous learning and adaptation due to ever-evolving search engine algorithms. A seasoned SEO expert, specifically experienced in real estate, will have the necessary skills to navigate these shifts. Ask about their experience, projects they've worked on, and the success they've achieved.

b. Understands Your Market

Real estate is inherently local, and an SEO strategy should reflect that. The professional should demonstrate a solid understanding of local SEO techniques. They should know how to optimize your site for local search results, how to claim and optimize your Google My Business listing, and how to leverage local keywords and content to attract local customers.

c. Track Record of Success

Past performance is often indicative of future results. An SEO expert with a proven track record of driving organic traffic and improving search rankings for other real estate professionals is a desirable candidate. Request case studies, client references, and performance data to validate their claims.

d. Familiarity with SEO Tools and Techniques

There are many tools and techniques used in SEO, including Google Analytics, Google Search Console, keyword research tools like SEMrush or Ahrefs, and more. The right candidate will have a deep understanding and proficiency with these tools, enabling them to derive actionable insights to inform your SEO strategy.

e. Transparent and Ethical Practices

SEO is a long-term game. Beware of anyone promising quick results, as they might be using 'black hat' SEO techniques that can get your website penalized. A professional SEO expert should prioritize 'white hat' strategies and be transparent about the methods they use and the results you can expect.

f. Solid Communication and Reporting Skills

SEO can get technical and jargon-filled, making it crucial for the expert to communicate clearly about the strategies they are using and why. They should also provide regular reports that track progress toward your goals.

Questions to Ask a Potential Real Estate SEO Expert

Asking the right questions will help you gauge the suitability of an SEO professional for your real estate business. Some key questions include:

  • Can you share examples of your previous real estate SEO work and the results achieved?
  • How do you stay up-to-date with the latest SEO trends and Google algorithm changes?
  • Which SEO tools do you use, and how do you use them to improve your site's ranking?
  • How do you measure SEO success?
  • What is your approach to local SEO?

How long does it take for real estate SEO to show results?

The timeline for SEO results can vary significantly depending on a variety of factors, including the current state of your website, the competitiveness of your market, and the strategies implemented.

Generally speaking, you can expect to start seeing initial improvements in organic traffic and search engine rankings within 3-6 months. However, more significant results, especially in competitive markets, can take anywhere from 6-12 months or more. It's essential to understand that SEO is a long-term investment and a continual process.

Google and other search engines evaluate numerous factors, such as the relevance and quality of your content, the structure of your website, the number and quality of links pointing to your site, user experience, website speed, mobile-friendliness, and many more. Updating and optimizing these factors takes time, and search engines also take time to crawl and index these changes.

Furthermore, real estate markets can be highly localized and competitive. Breaking into the top search results for your targeted keywords can take a substantial amount of time and effort if you're competing against well-established websites.

A good real estate SEO expert will set realistic expectations about the timeline for results, based on a thorough analysis of your website and the specific competitive landscape in your market. They should also provide regular reports so you can track progress over time.


Hiring a real estate SEO expert is a significant decision that can profoundly impact your online visibility and business success. The expert you choose should not only possess technical SEO skills but also a deep understanding of your real estate market and clear communication skills. They should use ethical practices, proven strategies, and the latest tools to maximize your website’s SEO potential.

Your partnership with an SEO expert is a long-term investment. Make sure to choose a professional who understands your business, communicates effectively, and can deliver tangible results. With the right real estate SEO expert on your side, your website will climb search rankings, attract more potential clients, and ultimately drive your business growth.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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