Tips For Marketing Your Real Estate Agency



Things are starting to get back to normal after a year of shutting down the world. Businesses are taking steps to get back one hundred percent. Your real estate agency is no different. You have to get back in the game to keep your business going. The first thing you are going to need to do is to get your name back out there. You might have some ideas of how to do so, but you are going to need to work on the execution. Here are some tips that will help you get your real estate out there.

real estate marketing

Network With Related Local Businesses

Connections are a sure-fire way to grow your business. You want to have people put in a good word for you. Go to the property that you are looking to sell and get to know all the surrounding businesses. Get to know the people there. You might find some business owners there that could become your strongest links. If you identify as female, you would have a better job of connecting with other female business owners. After all, women grow their businesses two and a half times faster when they’re surrounded by other women who are also seeking to expand. Another benefit of networking with related local businesses is the healthy competition that can grow from it.

Social Media is Your Weapon, Use it

Almost everyone uses social media now. Young and old, they use it every day for their own reasons. Even businesses have found that social media can be such a weapon to grow their business. Why not do the same with your real estate agency? It’s not that hard to do either. You create a blog about your business. There are plenty of social media platforms to choose from. You can set up a presence yourself or pay someone to do it for you. You are going to need to be active at least once a week with your socials. It’s all to build up your presence. That, in turn, will grow your business.

Have an Eye-Catching Sign

Nowadays, people have a short attention span. You are going to need something that is going to make your potential customers stop and pay attention to you. One way to do that is to create a sign. Thirteen percent to twenty percent of the population moves each year. This means that companies have thirteen percent to twenty percent new customers to attract each year via signage. You can’t be bland with it either. Your sign has to look amazing. The blog Word Stream has some ideas that you can use. One of which is to hire a photo professor. You can also have an artist create your sign. Let your creativity run loose. Just keep it professional at the same time. You want to grab people’s attention, but you want to be taken seriously at the same time.

Know Your Audience

Who are you selling to? What do your clients need most? You have to know who you are selling to. How are you going to do that? This is where you have to rely on good old research. Try to get to know your clients. Sit down with them and ask questions. You have to be a good listener. Take notes if you have to. But what if your clients are sure what they want? Go around and ask your colleagues what their clients are looking for in general. Once you have the right information you needed, you can build on the marketing after listening to your clients first.

Prioritize — and Advertise — Security

Speaking of listening to your clients, you have to sell to them one of the biggest things that they want. People want to feel safe. You have to try and sell that to them. How important is security for your clients? According to a recent survey, some eighty-seven percent of small businesses experienced a security breach in 2012 alone. That thought alone is scary. It’s not just large companies with huge profit margins that face a cyberattack. Homes can fall victim to criminals on the loose. You have to take that thought into your head and show your clients that you will keep them safe in their homes and businesses. Do not use fearmongering to sell your agency. It just looks desperate.

Your real estate agency is your lifeline. You have to put your name out there to keep growing and successful. These tips will help you achieve your goal. You can recover from the COVID year.

About Regina Gables

Regina Gables is a Realty Biz News Contributor and a freelance writer. With a background in Journalism, she enjoys writing on real estate topics such as home buying, real estate technology and opinionated editorials.