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Using Buffer to Automate Your Tweets & Stay Relevant

By Joe Heath | May 15, 2012

Buffer for realtors

Most real estate agents have irregular schedules. Your clients may require you to show them a home or condo whenever it’s convenient on their end and that often means evenings and weekends. It’s this constant on-the-go work agenda that can make it extremely difficult to dedicate the proper amount of time you should spend towards blogging, social media conversing, and various other forms of web marketing.

As you already know, web marketing is arguably one of the strongest ways to boost your business. Home buyers are looking for real estate property online now more than ever, so neglecting your web presence is essentially taking money right out of your pocket. So now the question becomes: how do you balance a demanding work schedule with web marketing and promotion?

Well, one of the easiest and most effective ways to update your social media accounts is to start using automatic scheduling platforms such as HootSuite and Buffer. While HootSuite is more or less a dashboard that allows you to manage all your social media accounts at once, Buffer is specifically designed to help Twitter users schedule automatic updates and allow busy professionals to stay relevant in the social media world while staying focused on the countless other aspects of their business.

So how does it work? It’s actually pretty simple. All you have to do is sign in with your Twitter account and setup your tweeting schedule in the “Settings” tab. Next, figure out everything you’d like to Tweet throughout the day and add it to your “buffer.” Add anything from a web link to a simple tid-bit about the local market and Buffer will automatically Tweet out your messages one at a time according to the schedule you have in place.

The Buffer platform allows users to setup as many scheduled updates as you need, and it also gives you the option to connect your Facebook and Linkedin accounts as well. In addition, there’s also a great analytics dashboard that will track the number of clicks your Tweets receive, how many people can view your updates, and also how many times your tweets are re-tweeted, mentioned, or added as a favorite. Easy enough, right? Now all you have to do is take about 20 minutes each morning or night to figure out what you want to Tweet every day and Buffer will do the rest.

Joe Heath is a graduate of Indiana University and possesses a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.
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