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Using Whats App As a Real Estate Marketing Tool

By Ben Shepardson | May 29, 2019

If you've worked in real estate and social media, you've probably heard of WhatsApp.

But you may not think of WhatsApp as a real estate marketing tool.

The truth is, WhatsApp can be a boon for your business. It's a messenger app that allows you to connect with clients on a personal level, much closer than you could on any other social media platform.

Here are three ways you can use WhatsApp to market your real estate business and make more sales.

Chat With Your Customers

WhatsApp is a messaging app. So why not use it as it was intended to be used?

Let's say, for example, that you wanted to offer a customer support service. WhatsApp is the perfect free tool for the job.

It lets you engage in one-on-one conversations with your clients. They know they can always reach you and they know they're talking to you, not a bot or a secretary.

Plus, it offers a variety of features that are perfect for customer support. You can save a customer's contact information, upload documents to the cloud, and label chats so that you're never confused about context.

Share Attractive Listings

Of course, WhatsApp can also target your customers earlier on in their buying cycle.

Let's say, for example, that you've crafted a listing that's so beautiful it practically sells itself. Now you just need to get it in front of the right customers.

Time for WhatsApp.

If you want to send a listing directly to a client, you can use your chats for that purpose. Or, if you want to show the listing as an ad to multiple groups, you can do that too.

Plus, presenting listings this way makes the whole process more approachable. It makes a client feel almost like they're messaging back and forth with a friend.

Organize Your Chats to Target Local Markets

Let's say you want to target local markets. WhatsApp offers you a couple of ways to go about this.

First, you can organize your chats by labeling them, so that you can easily separate messages from a business associate from messages from a client. You can organize chats by almost anything, from the property type to the project.

Using this, you can segment your chats based on the local area. This way, you can separate chats out by their local market.

Then, you can send property deals for a specific area to specific people.

It's quick, it's easy, and it shows your clients that you're going the extra mile for them.

Making the Most of Your Real Estate Marketing Tool

At the end of the day, real estate is a marketing business. You're marketing yourself, your properties, and your business to clientele who need your expert advice.

And if you're not using every real estate marketing tool to your advantage, you could fall behind.

Check out our blog for more useful tips on how to make the most of your social media, like these five social media musts for increasing your ROI.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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