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What are the Top 50 Real Estate Keywords for 2022

By Ben Shepardson | June 7, 2022

Are you getting into real estate this year? Or are you simply trying to sell a house? Either way, the real estate marketing world can be quite a tough one. With millions of homes being sold each year, it's important that you are using the right real estate keywords if you are trying to buy or sell a home. So we at Realty Biz News decided to give you a little headway.

But what are the right real estate keywords? What are you supposed to be writing about?

If you aren't sure what real estate keywords are, keep reading! We'll run through that as well as to give you some of the top real estate keywords for your target real estate market.

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What Are Keywords and Why Are They Important?

Keywords are simple words or phrases that can help you increase your real estate website traffic to your site, property listing, or another form of digital media.

Specific keywords also let search engines know where to rank your page in comparison to other websites that you may be competing with. Take the time and understand real estate SEO keywords.

Using them is crucial to the success of your website. 

What Are the Keywords for Real Estate, Specifically?

There are many important keywords to use for real estate! A lot of them differ based on which part of the market you are looking for.

Selling a Home

When it comes to selling your home or working in real estate, there are specific keywords you may want to use. Here is a general list of just a few. There are plenty more out there as well!

If you are selling a home or want someone to work with you as a real estate agent to sell their home, here are a few keywords to use in your marketing.

Cost of selling your home: Make sure to use this keyword when discussing the price of homes around the area, or the ones you are selling specifically.

Sell home quickly and easily: While selling a home can be difficult, selling a home fast is something that many people aim to do. Using this keyword in your articles or on your website will draw people to click on it.

Home selling tips: Selling a home is not easy. If you are trying to up your digital marketing strategy, adding this keyword to your website or blog can help drive more traffic to it. People want to know exactly what they should look for when selling a home, so this is a terrific way to have people click on your site.

Houses for sale: Use this keyword to make it clear that there are houses for sale in the area.

A few other keywords you can use when selling a home or trying to find a house being sold are:

  • Selling a house
  • How to sell a house by owner
  • Taxes on selling a house
  • How much does it cost to sell a home
  • Capital gains on selling a house
  • Best time to sell a house
  • Staging a house to sell
  • Is it a good time to sell a house
  • Closing costs when selling a house
  • Checklist for selling a house
  • Land for Sale
  • Luxury Homes for sale
  • For Sale By Owner

Real Estate Marketing and Investing

With real estate investing being a safe and effective investment, more and more people are beginning to do it. Here are some keywords to use in this area.

How to invest in real estate: This is a great keyword to use when discussing how to get into the real estate market through investments. This can be for people who want to learn more about buying real estate to rent out as an investment or any other type of investment that has to do with real estate.

Where to buy rental property: When it comes to investing, people want to know where to buy a rental property. They want to know which areas are the best to invest in, where people want to rent, and when the best time to buy is! Answering these questions while using this keyword is key to driving traffic to your site.

Here are a few other long-tail keywords:

  • When should I invest in real estate
  • Investing in real estate
  • Real estate investments 
  • How to buy a home
  • How to invest in real estate

Buying a Home

Whether you are the one buying the home or are going to help someone buy a home as a realtor, here are a few keywords to use.

Buy a home: This may be the most basic keyword to use, but will certainly drive traffic to your site. Anyone who is thinking of or wants to buy a home will be interested in what you have to say.

Houses for sale: Having a section of a website that has to do with different homes that are for sale speaks to buyers. Pairing this keyword with the location is a great idea.

First-time homebuyer guide: What is it that people need to know when buying their first home? There are so many steps that go into the process that any article or blog a person can find is helpful.

Homebuyer help: Some people may want help buying a home. This is actually pretty normal, so including this as a keyword will help you rank higher on search engines.

How to get a house for cheap: Anyone would want to know how to find a house for cheap, especially in this housing market.

Condos for sale/townhomes for sale: These two keywords are more specific to what type of property is for sale. This can help people who are looking for a condo or a townhome rather than a house.

In addition to those keywords, here are a few more:

  • Zillow houses for sale
  • Houses for sale near me
  • Houses for sale in ____ (insert area)
  • Cheap houses for sale
  • Houses for sale with pool
  • Buying a foreclosed home
  • Houses with land for sale
  • Fixer-upper houses for sale
  • Small houses for sale
  • House for sale with __ bedrooms (insert number you are looking for)
  • How to buy a home
  • Home buying tips
  • How to buy your first home

Using these keywords will help you find anything you need to know when it comes to buying a home, for the first time or the 15th time!

Real Estate/Real Estate Agents

If you are looking for a real estate agent, here are a few keywords to help you search. If you're wondering what a real estate agent does, these keywords can help you find the answers as well!

List of real estate agents: Many people don't want to sell or buy a home without the help of a real estate agent. Making it known that you work with or are a real estate company will have more people click on your site and links.

Reviews of realtors: Before someone wants to work with a realtor, they usually want to know what other people have thought of working with them. These reviews are helpful for anyone looking for an agent.

Top-rated realtor in ___: Using the location in your keyword is also helpful to make sure that you are getting the right kind of traffic. You want people who are looking in your area to click, not someone 1,000 miles away who is not planning a move.

Here are a few more:

  • Realtor
  • Real estate agent
  • Real estate agent commission 
  • Find a real estate agent
  • Best real estate agent
  • Best real estate agent near me
  • Commercial real estate agents near me
  • Real estate agent in ___ (insert location)
  • Local real estate agents

Use These Real Estate Keywords

Knowing when and how to use keywords can make or break your website or blog. If you are a realtor, you want to drive customers to your site. If you are selling your own home, you also want people to see the home you have for sale.

By using these real estate keywords, you can ensure you will increase website traffic to drive more people to your sales!

If you happen to be looking for a real estate agent yourself, check our site out!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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