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What Is Domain Authority and Page Authority for Real Estate

By Ben Shepardson | August 29, 2022

Considering there are over 1.5 billion websites worldwide, standing out from the crowd has never been more critical. If you're a realtor, whether you're buying or selling homes, you need to get your listings to the right audience. 

One common mistake real estate agents make is confusing the domain authority and page authority. But how can you learn the differences between the two, and how does it tie into SEO? 

We've created this guide with realtors in mind. Read this guide for a breakdown of all three and find yourself heading toward a higher-traffic site fast. 

What Is Domain Authority?

Domain authority is a useful metric regarding SEO (search engine optimization). You'll see the status of your web property against the competition. 

It lets you know the chances that your real estate company will rank in search engine results. Domain authority, first coined by Moz, will give you a score from 1-100. 0 is the lowest score. 

It's based on Moz's Link Explorer web index tool. Their system inputs several factors to determine this metric. 

The Quality of Your Links Matter

The quality and quantity of your links will be factored in. Backlinks are vital for a higher score. Backlinks are when another website will link back to yours. The higher-quality sites that backlink to you, the higher your score will be. 

Keep in mind that your domain authority can fluctuate. By working on sections of the website, you can improve the domain authority of the entire site. 

Have a Plan

It's vital that you have a plan for each page and use keywords. Keywords are words or phrases that people type into Google. For example, houses for sale in Atlanta. Use high-quality keywords that'll attract the right audience to your site. 

To rank higher: 

  • Update older content with fresh, relevant, and additional content
  • Create engaging content that'll appeal to your audience 
  • Use relevant backlinks
  • Use multiple channels, including social media, email newsletters, etc.
  • Know your competition
  • See where the competition receives their backlinks and if you could do the same 

What Is Page Authority?

Page authority is also used by Moz. It defines how your specific page will rank in search engines. 

Page authority also uses a range from 1-100. The higher the score, the better the potential ranking. 

Your homepage will often have the most authority compared to the other landing pages. To rank higher, you'll want to use high-quality content to show you're an expert in your field. It tends to be easier to increase a lower rank. 

What’s the Difference?

Page authority looks at multiple factors but doesn't include content optimization or keyword use. Domain authority comes from the Moz Web Index Tool. It includes several factors, including domains and links. 

Page authority helps you define your actions to improve each page. Domain authority lets you see your site compared to competitors. You'll know the chances of your website ranking well in searches. 

Which Is More Important?

Both are important for your search engine optimization strategy. Focus on page authority first since it can build quicker than the domain authority. 

Have a helpful blog post on a trending topic for short-term results. For the long-term, your domain authority matters too. 

High domain authority helps your website as a whole. Build your domain authority, and you'll see an increase in your ranking potential for multiple pages. 

Using These Metrics in SEO

Search engines such as Bing and Google use crawlers to gather information about the content on the web. They'll begin on a web page and follow internal links to pages within that site. Crawlers also go to external links as well. 

SEO looks at: 

  • Social metrics
  • Keywords
  • Keyword relevance
  • External links
  • Internal links
  • Brand metrics
  • Keyword usage 
  • Engagement and traffic 
  • And more 

Going to these links will help the crawlers understand what each page is about. Your links need to make sense with the content. Never place too many keywords on a page, either. 

Check each individual page and its rank through the page authority. If a page has a lower score, add high-quality links to increase its rank. MozRank is often used by realtors and others to help improve their pages. 

Building Authority Explained

Guest posts could help your results. Reach out to websites within the real estate niche where you could guest post. Avoid guest posting on sites that aren't linked to real estate; you'd just be driving the wrong audience. 

Many of them will allow you to link back to your site in this post. This will help you be noticed across established and reputable sites. 

Answer questions others might have on forums such as Quora. You can then provide a link back to your site. 

This allows web crawlers to drive traffic to your page organically. Another popular forum is Reddit. Stay active, build your backlinks, and provide relevant content. 

Improve your authority through directories. Find site directories or resource pages. These directories are often updated to ensure that the links still work. 

Better Understanding SEO, Domain Authority, and Page Authority

After exploring this guide on better understanding SEO, domain authority, and page authority, you should see the importance of both. Remember to combine all three for top results. 

Would you like to read more up-to-date and educational content for real estate agents? Then, check out our other informative articles today. From rising rates to if millennials are to blame for inflation, you can read it here first. 

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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