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What is Home Buyers’ Marketing? : A Guide for Real Estate Agents

By Tara Mastroeni | November 21, 2022

Whether you’ve just gotten into the real estate business or you’ve been an agent for years, you should know employing effective marketing techniques will be crucial to your success. Today, we will talk about marketing to potential buyers and answer the question, “What is home buyers’ marketing?” once and for all. Keep reading to learn more about what sets this type of strategy apart from other types of real marketing and how to tackle it the right way.

What is home buyers' marketing?

As the name suggests, "home buyers marketing” is simply a catch-all term for marketing practices geared toward those looking to purchase a new home. In real estate, buyers and sellers have different wants, needs, and end goals, so your marketing strategies for each of these groups should vary as well.

Put simply, when your goal is to add more buyers to your roster, your best bet is to come up with marketing that highlights the services you offer as a buyer’s agent. For example, a key component might be to discuss how you’ll set your clients up on individualized MLS searches after talking to them about what features they want in a home. 

Although many agents also offer this service, explaining how it works and why it’s a crucial part of the home-buying process may be enough to set you apart from the crowd. Giving this level of detail on the services you provide to your clients also helps to establish your value.

2 tips for marketing to home buyers 

Now that you know a little bit more about what home buyers’ marketing is, the next step is to learn how to go about it. While there’s no one-size-fits-all marketing strategy that will work for every business, below are three ideas to help you get started putting your name out there.

Set up a website

First and foremost, if you don’t have one already, start by setting up a website. These days, people are looking to the internet as their primary source for finding information. 

To that end, it’s crucial to have an easy-to-find and simple-to-navigate internet presence as a real estate agent. Do your best to set up a clean, simple site that clearly states your contact information and is optimized for mobile viewing. Once you have a professional website in your roster of tools, you’ll be ready to take the next step.  

Plan a home buyer seminar

Home buyer seminars are also a great way to get potential buyer clients in the door. As you might be able to guess, these seminars share basic information about the home-buying process and give future buyers an opportunity to ask any questions that they may have about how purchasing real estate works.

When planning one of these seminars, the most important step is gathering contact information from your participants. That way, you’ll be able to keep in touch with them and nurture these leads further as time passes. Make sure to call them shortly after the seminar and put their email addresses directly into your contact list.

The bottom line on marketing to home buyers

Marketing to home buyers is an essential component of working as a real estate agent. Each new buyer has the potential to become another sale under your belt and, if you follow up with them regularly enough, another listing later on down the road. Use these marketing tips to help you get started building out your client list in a way that provides you with a solid foundation for the future,

Tara Mastroeni is a freelance real estate and personal finance writer. Besides Business Insider, she writes for Forbes and LendingTree. She is a frequent Realty BIz News Contributor
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