Real Estate Marketing & Beyond
As a real estate agent, you're constantly looking for tools that can help you do your job better. Fortunately, we live in the age of technology, and there are constantly new tools popping up on the market.
Wondering about the latest in real estate technology for real estate agents? Here are some of the best proptech products on the market today!
When helping a client to sell a home, you might very well have a need to fix damaged appliances or touch up blemishes throughout the home. That said, you don't necessarily have the time to do this yourself.
This is where an app like Skitch can be a big help. Skitch is an image markup app that allows you to quickly snap photos, draw on top of them, and then send them to interested parties.
It's beneficial in that it allows you to visually communicate with others, such as repair technicians, for instance. Having the ability to mark up images allows you to spell everything out in plain English, leaving no communication to chance.
Matterport is an app that enables you to set up digital walk-throughs of homes. In other words, it displays 3D renderings of homes and allows users to click through so as to see different parts of said homes. This can be highly beneficial for real estate agents, as they can use it to correspond with clients remotely.
Let's say that a client is trying to get an offer in as soon as possible but isn't around to check the house out in person. You could instead just have them use Matterport as a means of viewing the home. Then, they can request that you put their offer in for them.
It might also be nice to have Matterport renderings on your website. This way, clients can readily view a bevy of viable homes from the comfort of their computers.
Another type of technology that's growing in prominence in the real estate industry is the loan management tool. This tool centralizes all loan-related data, enabling both real estate agents and their clients to check on and manage loan status over time.
Through these programs, you can see what step of the process the loan is currently in, submit the necessary documentation, and keep delays to an absolute minimum.
Expect to see more and more of these tools popping up in the coming years. They greatly simplify the financing verification process and will make life much easier for everyone involved in it.
Another form of technology that can assist real estate agents in 2022 is chatbots. Chatbots are automated greetings that pop up when someone enters a website. They typically say something to the effect of "How can I help you?", and work to instantly initiate a conversation with the visitor.
Chatbots are beneficial in that they're always available. It doesn't matter whether it's 2 AM, 12 PM, or otherwise, the chatbot will pop up and "speak" to the person who clicks into your website. Because of this, you'll never miss out on any potential online clients.
Note that chatbots can even be programmed to answer questions. Therefore, you can actually communicate information to potential clients without ever actually speaking to them.
There are all sorts of chatbot programs available out there. Some of the best include Zendesk, Tidio, and Intercom.
A blockchain is a complex technological ledger that enables financial data to be transferred from computer to computer with almost complete security. This is already becoming popular in many industries, and will likely become popular in real estate as well.
The strength of blockchain in real estate is that it eliminates the need for a middleman. Because of this, it allows transactions to be completed in both a timely and cost-effective manner.
As a real estate agent, you need to make homes as presentable as possible so as to impress potential buyers. Now, you could physically stage these homes with big and bulky furniture. However, that's time-consuming and inconvenient.
What's easier is to simply use augmented reality. There are numerous augmented reality staging software options available on the market. These run the gamut from Visual Stager to BoxBrownie to iStaging and more, all of which are fairly affordable.
With this software, you can superimpose virtual furniture over 3D images of select homes. This enables you to show off homes in style in both remote and face-to-face contexts.
We'll round out this article by discussing Slydial. This is a simple app that enables you to bypass ringing on a phone call. Instead, it delivers you straight to voicemail.
This is great for situations in which you have to convey detailed information to a client but don't have the time for a full-on phone call. Being able to deliver messages straight to a voicemail inbox speeds up the process, all the while still ensuring that all of the necessary info is communicated.
For a real estate agent with a busy schedule, this tool is a great thing to have on hand.
Now that you know a thing or two about the latest real estate technology, you might be looking for info on other proptech topics. If so, you're in the right place. Realty Biz News has you covered.
We've got articles on everything from agents to housing to real estate tech and much more. Check out some of our other tech articles right now!
