RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Technology Insider » Real Estate Technology » Real Estate Software Apps » What to Look for in the Best Real Estate Software

What to Look for in the Best Real Estate Software

By Ben Shepardson | August 2, 2019

Digital technology has made the idea of a paperless office a reality. In the real estate industry, more agencies now use online platforms to promote their listings. However, digital platforms and walk-in customers still generate a lot of work that requires paperwork. This affects efficiency and productivity at your real estate agency. Luckily, you can now overcome these challenges with the best real estate software.

How Real Estate Management Software Works

As a real estate agent, you have multiple tasks to do at your office.  You need to find the best property in your neighborhood, list it on your website, use multiple lead generation techniques, communicate with your leads and close deals.

Other tasks include Contract and transaction management, rent management, tenant management, property management, accounting and budgeting, tax reporting, rent payment processing, and so much more.  It’s an uphill effort to handle all these tasks manually.

The best real estate CRM software automates all these processes.  It makes it possible to handle all processes at your real estate office on one platform.

These systems are also real-time communication tools, and you can connect with tenants, property owners, suppliers, contractors, and anyone else. You get real-time data on the performance of your listings and marketing campaigns, including email open-rates, click-through-rates, and much more. And if you need to give users ad hoc reporting from your web site then that is a great solution.

With the best real estate system, you can, log and manage client interactions, create personalized invoices, get an overview of sales transactions in progress, view conversions, appointments, reporting and customer analytics, managing contacts and store all clients’ data in one place.

The best real estate system also automates all everyday tasks and provides alerts and updates to keep you in the know.   The main role of a good real estate system is to improve efficiency and boost client organization. In essence, you can manage everything in your business from one control panel. 

Features to Look For in Real Estate Software

If you are a real estate agent, you have to embrace technology to stay ahead of the pack. The best real estate management system will boost the performance of your business, reduce costs of operation, and improve overall efficiency.

When shopping for a good real estate management software, consider the following critical features:

  1. Contact management: The best software should have a customizable contact management platform. It is easy to categorize clients and target them with relevant ads. Your software should allow storage of clients’ names, phone numbers, home addresses, and email addresses in one place.
  2. Accounting and budgeting: This is a must-have feature to improve bookkeeping, bank reconciliations, tax reporting, among other financial tasks.
  3. Rent payment processing: Rent management is a key task at your real estate agency, and the best software should streamline the process.
  4. Tenant management: Look for software that allows easy tenant management by the creation of a comprehensive database.
  5. Lead generation tool: The best property management software should provide you with housing inventory, prospective sales and purchases, and referrals. This information is crucial for lead generation.
  6. Follow-up module: Look for software that makes it easy to schedule and make follow-up calls/emails/texts and set reminders for such follow-up.
  7. User-friendly interface: Great real estate software is easy to use.
  8. Responsive web design: This makes it easy for all device user to use your software.
  9. Customer support: You should have access to 24/7 customer support from the vendor.

Extra features to look for include street views, interactive maps, option for tagging, social media bookmarking, email auto-responders, real-time IDX updates, and MLS feeds, GEO search tool, Local market information, mortgage calculator and tracking and reporting and analytics among others.

Final Thoughts

Real estate software is a great tool to unlock the potential in your real estate business. It improves efficiency, increases transparency, cuts cost and gives you total control over your business.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram