While traditional businesses enjoy a brilliant online presence, we cannot underestimate the role played by the social media platform in real estate campaigns. Thanks to the changing operations in a techno-based world. Though the brick and motor retail trade still stands, more leads and traffic are experienced by clicking and browsing the web. As a result, the home-flipping sector has its share in digital marketing.
Following a report by the American-based National Association of Realtors, social media ranks top in scoring customers and making deals in the field. Check these facts:
· Almost all millennials search for a home on the internet before in-person referrals.
Following this information, it’s evident that social media is an ideal channel for real estate to thrive. Whether you are a novice in business or a veteran who wants to win leads and traffic, social media is the new norm. You will encounter several platforms, but we will draw a line between LinkedIn and Twitter in this write-up. Which of the two serves you better as a real estate agent.
Twitter is a top-ranking social media platform enjoying over 300 million monthly active browsers. On the other hand, the media App boasts over 6000 tweets in a second. In the United States, 37% of Twitter users are aged between 20-29 years, while 25% are between 30-39 years. Ideally, this age bracket covers most prospective home buyers. Due to the platform's nature, and the caliber of subscribed users, Twitter stands a bigger chance to help you generate leads.
If you have been an ardent Twitter user, you must have noted that the platform is flooded chiefly with personal subscriber's ideas and politically affiliated tweets and retweets. Despite that, studies show that 80% of subscribers tweet about a particular brand. Isn't that an advantage to tap? Finally, Twitter is mainly an organic leads platform. It doesn't support paid ads like Facebook or Instagram.
LinkedIn enjoys a 2.74 % subscriber to-lead conversion rate. Compared with 0.77% and 0.69% of Facebook and Twitter, LinkedIn carries the fatter stake. Moreover, statistics indicate that LinkedIn's conversion rate surpasses that of Facebook by 277 times.
Undoubtedly LinkedIn is a business-oriented platform. Rarely will you come across dinner or beach touring family photos! So naturally, LinkedIn features few individual or family posts; hence, business-oriented write-ups are easily noticeable.
LinkedIn enjoys ideal demographics, especially for real estate agents far beyond all other platforms. Among its subscriber population, 77% are 30 years and above and earn an annual income of nearly $77,000. Additionally, half of LinkedIn subscribers are college graduates, while 90% make household decisions.
You can use the advanced search feature typically used by job hunters or companies hiring to assist you in real estate lead generation. Through this feature, you can use it for background information on new leads or identify new prospects.
Anything you do is compiled into data by Linkedln and at your disposal is the analytics tool you can use to discover clicks, links, impressions, and interactions to identify which content or ads generated more followers. You can alter your marketing efforts on the platform depending on what you discover from the analytics tool.
Though LinkedIn doesn't enjoy many populations, the few subscribers are moving to a common goal. So already you know who you will catch up with: house buyers, builders, contractors, and realtors in general. If you are a real estate marketer stuck between what platforms to engage with, now, you can match on to make the most informed choice depending on your personal preferences and traffic goals.
L’Eplattenier, E. (2021, March 2). 9 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads. The Close. https://theclose.com/linkedin-real-estate-leads/
Murie, L. (2020, October 21). 5 best social media sites for real estate agents. REM | Real Estate Magazine. https://www.realestatemagazine.ca/5-best-social-media-sites-for-real-estate-agents/
Ryan, B. (2019, July 24). The Do’s and Don’ts of Using Twitter to Generate Real Estate Leads - Follow Up Boss. Follow Up Boss. https://www.followupboss.com/blog/twitter-real-estate-leads
Zey, T. (2019, November 8). Why Every Agent Should Be Rocking LinkedIn For Real Estate. Easy Agent Pro. https://www.easyagentpro.com/blog/linkedin-for-real-estate/
Zey, T. (2021, May 19). Power Tips For Using Social Media To Sell A House. Easy Agent Pro. https://www.easyagentpro.com/blog/social-media-to-sell-a-house/