Real Estate Marketing & Beyond
People in general are more concerned about the environment than ever, but we still need to create more buildings and maintain the existing ones. While this gives commercial property owners an opportunity to integrate green products and designs, many still view these changes as unnecessary expenditures. However, environmentally friendly practices can provide a number of ongoing benefits.
Tax Breaks and Incentives
For property owners, going green provides immediate savings due to tax breaks, rebates, grants, and other incentives provided by the federal and state governments. New technologies like solar power, fuel cells, and wind power are evolving fast. Building these into your energy infrastructure will not only qualify you for green credit, but if you generate excess power, you can sell it back to the utility companies.
Water Conservation
It's time to accept the fact that water is not a renewable resource. Soaring populations and growing pollution are reducing the supply of potable water. Anything you can do to save water benefits your community, and if you're on municipal water supplies, it will save you money on your water use.
Green roofs, sink aerators, low-flow toilets, timed irrigation systems, rain gardens, permeable pavements, cisterns, and other solutions can conserve water and benefit the natural cycle, partly by reducing waste due to storm water runoff.
Energy Savings
You can also minimize operating costs by installing smart technology and hiring green professionals to reduce energy use. These systems can automatically adjust connected devices such as lighting and thermostats to provide property owners significant power savings.
Young professionals with advanced degrees such as a master’s in electrical engineering online will can add an important, innovative dimension to your commercial buildings as demand for bigger and better systems continues to increase.
Increased Rents
Incorporating green technology can drive up income from commercial properties. There is an increasing demand for cleaner, healthier, energy-efficient real estate that people will pay higher prices to obtain.
Being known as a "green" company will strike a chord with empathetic consumers and help to establish a better, more respected company culture. Green consumers also tend to be more socially responsible and active, so that you get a better class of renter.
Whether you're in charge of renting office spaces or maintaining a large industrial facility, you'll find that implementing green technologies provides multiple benefits that reflect well on you and your company. It not only saves money and provides a better environment for tenants, visitors, and employees, but you're doing your part to preserve the world for future generations.
About the author: Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. Anica writes for the New Jersey Institute of Technology, which offers master’s in electrical engineering online and numerous other programs.
