It’s almost impossible for any business to succeed and thrive in today’s world without having a social media presence. The same can be said for real estate agents, whose work is akin to running a small business. Of all the social media sites available, Facebook is the one that’s essential for all real estate agents. Facebook is an invaluable way for agents to market themselves, create a brand, and connect with new clients, all of which will help them sell more homes.

Networking

For starters, having a business page on Facebook will make it easier for potential clients to find you. Instead of handing out business cards or giving out your phone number, you can simply tell people to find you on Facebook, which is an easier way to contact you. If a past client wants to recommend you to a friend but lost your contact information, they can simply advise their friend to find you on Facebook. You can also seek out people on Facebook and invite them to like your page as a way to reach out to potential clients.

Communication

Facebook can also provide a better way to communicate with clients. Obviously, for the most important stuff, you’ll want to meet with people face-to-face, but for the little stuff, sending a message on Facebook can be quick and efficient. This is a little more informal, and so your client will start to think of you more as a friend than a business relationship, which increases their satisfaction and the likelihood that they’ll recommend you to others.

Advertising

You can also use Facebook as a way to highlight your accomplishments. You can create posts that show you helping a happy family find their dream home, which is a nice way to brag without coming off too boastful. This is simply a way to let others know that you’re good at what you do and advertise for yourself without actually having to pay for advertising.

Marketing

Finally, Facebook is perfect for marketing yourself and making yourself part of a community. Without being too pushy or obvious, you can mention when new houses become available, make connections between available houses and what’s happening in the community, and share happy stories about people who used you as their real estate agent. Facebook can be a way to put yourself out there in a friendly way, just to let people know you’re capable of helping them. If you can learn to use Facebook the right way, you’ll definitely notice an increase in your business.

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About The Author: Ben Shepardson has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.After graduating from college Ben relocated to Florida, where his web development business took off. Since then, he’s kept pace with the ever-changing web development industry, branching into social media management and content delivery services. This year his company NoStop.net will celebrate 13 years in business.