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Why Text Messaging Is An Unparalleled Tool for Real Estate Agents

By Ben Shepardson | June 8, 2023

In an increasingly digital world, effective communication is essential, particularly in industries like real estate where the right message at the right time can spell the difference between a successful deal or a missed opportunity. With the proliferation of smartphones and instant messaging, text messaging has become a critical tool for real estate agents. This article will explore the myriad of reasons why text messaging is such an instrumental tool for real estate professionals.

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  1. Instantaneous Communication

Real estate is a fast-paced, competitive industry. Deals move quickly, and often the first agent to respond to an inquiry secures the client. Text messaging provides a way to communicate instantly with clients, allowing agents to relay vital information promptly. When a potential buyer or tenant shows interest in a property, a text message can reach them faster than an email or voicemail, increasing the likelihood of a timely, positive response.

  1. Client Preference

The trend in communication preferences has decidedly shifted towards texting. A recent study revealed that a significant majority of people prefer text messages over phone calls or emails. Texting offers convenience and is less intrusive, allowing clients to respond when they have the time. By catering to this preference, real estate agents demonstrate their willingness to provide excellent customer service.

  1. High Open Rates

Text messages have an outstanding open rate, with some studies suggesting rates as high as 98%. In contrast, emails tend to have an average open rate of 20-30%. This means that text messages are more likely to be read, ensuring that critical information about listings, open houses, or contract details reaches the client.

  1. Effective Follow-Up Tool

Following up with clients is a vital part of real estate sales. Text messaging is an excellent tool for follow-ups because it's personal and direct, yet unobtrusive. A quick text message can remind a client about an upcoming open house, ask for feedback after a showing, or provide updates on a potential deal.

  1. Documentation and Accountability

Text messaging provides a written record of communication, which is beneficial for both agents and clients. It ensures accountability, as all claims, offers, and agreements are documented. This level of transparency can help to build trust between the agent and the client.

  1. Automation Capabilities

With advancements in technology, text messages can now be automated. Real estate agents can schedule messages to go out at specific times, ensuring consistent communication without the need for manual input. This automation can save agents time, allowing them to focus on other aspects of their work.

  1. Marketing Potential

Text messaging can be an effective marketing tool. For instance, real estate agents can send out messages to potential buyers informing them of new listings that match their preferences. This kind of personalized marketing can help agents to connect with clients and close deals more efficiently.

  1. Enhancing Client Relationships

Lastly, text messaging allows for a more personal connection with clients. While remaining professional, text messaging's informal nature encourages a conversational approach, facilitating a better understanding and relationship between agent and client.

In conclusion, text messaging has emerged as an unparalleled tool in the real estate industry due to its instantaneity, high open rates, preference amongst clients, the potential for automation, and effectiveness as a follow-up and marketing tool. However, as with any tool, it should be used judiciously, respecting the client's preferences and boundaries. For the modern real estate agent willing to leverage technology to optimize their practice, text messaging is a must-have tool in their communication arsenal.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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