Real Estate Marketing & Beyond
Once considered something of a novelty for agents, Instagram has emerged as one of the best ways to market properties. With a combination of creativity, diligence, and the successful application of Instagram know how, the following group of successful real estate gurus show the 86 percent of the industry not yet sold on Instagram, how business gets done. If you're in the industry, Instagram is the perfect platform to show off your listings and your competency too. Pay close attention to the excellent leadership of the following companies.
The Beverly Hills luxury lifestyle and luxury real estate brokers, The Agency just inspire. That's all there is to it. Looking through their shares on Instagram I know I would pick from their listings if I had the millions it takes to buy one of these properties. 192,000 fans prove I am not the only one inspired. 38,000 plus likes on the following share punctuate my point.
This young and energetic California real estate pro is another social media phenom who understands how to engage with a personal touch. With just over 14,000 followers Dusty is not breaking any internet meme contests, but the fans he does have are engaged by family images and that special touch that makes people feel comfortable online or at an open house. Check it out when Dusty shares he and his wife's happiest moments.
Actress turned stunning Los Angeles real estate guru, Cindy Ambuehl has 41,500 fans on Instagram. Like other successful agents on social media, she understands the power of authenticity when she shares personal moments with her, her husband @DonDiamont and their 7 boys. I guess I should mention that Cindy works with The Agency too - maybe there is some correlation of excellence in social media there?
South Florida's Chad Carroll is another superstar of Instagram for real estate dealing. Chad has a whopping 509k followers who check their feeds for the coolest properties on Instagram. This guy has not only sold $1.5 billion worth of luxurious properties, but he is also at the top of the South Florida food chain among agents. The share below now has almost 13,000 likes. Bravo Chad!
Douglas Elliman powers his Instagram dominance with gorgeous photos of some of America's most amazing properties. This all-star has a powerful Instagram army numbering over 120,000. The property-gram from the Hamptons below tells the tale.
This bestselling author and star of Bravo's MDLNY seems to doing everything right. His 1.1 million fans on Instagram attest to his influence and the quilty of his engagement. I feel bad putting two superstars from the same New York area in this roundup, but the fact Eklund works with
Douglas Elliman does not detract from the level of expertise needed to attract leads on Instagram. Let me put it this way, if you have celebrity influence in any business, you're well advised to use it where appropriate. This share with nearly 30,000 likes makes my point.
One of the most popular Instagram followings out there belongs to Shawn Elliott, one of Long Island’s and America’s most successful luxury real estate pros. The Managing Director of Nest Seekers Ultra Luxury Division, Shawn has 31,200 followers as of this writing. The real power of his “gramming” is not about following alone. Shawn has a rare grasp of imagery and the way potential buyers perceive value and beauty. The real estate pro also knows how to engage without boring his following to death. The account is about more than business, which is what differentiates social media gurus from hard selling encyclopedia salesmen. Here's Shawn with a familiar face from the movies.
Instagram accounts that feature awe-inspiring photography have a distinct advantage. Luis Iglesias Group has forged this reality into one of the most alluring sales tools on Instagram. The close to 95,000 fans of this account get to feast their eyes on photographic candy equal to any Hollywood studio account. Check out how this Miami real estate boss melds stunning imagery with compelling texts to beckon his clients hither. Amazing. Take note and the lesson here. Social media management at this level does not come cheap, and I should know. Iglesias is backing his investment with this account.
This Keller Williams pro in Lake Tahoe has melded his skills as a photographer and sales agent into a compelling Instagram effort worthy of mention. Though Sweat has less than 5,000 followers, the quality of his shares are incomparable.
Many do not consider America's most admired home builders to be a real estate company, but for my money they take the American dream a step farther. This Fortune 500 company is consistently ranked the number 1 homebuilder in the world. And with nearly 90,000 fans on Instagram, it's clear the company knows a thing or two about media. I cannot help but mention how high net worth individuals would seem to benefit from creating their lavish dreams from the ground up. Take a look at this home.
A last note on Instagram for those of you who are agents. Building trust via your social media prowess is a proven winning strategy now. With most agencies only paying lip service to Instagram and other platforms, forward thinkers like the agents mentioned can get a leg up on the competition. If your business is important to you, we can only recommend you emulate the most successful professionals like the ones illustrated here. Excellence in business is not new under the sun, and copying what these superstars do seems like child's play for me.
