Real Estate Marketing & Beyond
The popular Indian real estate app Flatchat, aimed at helping people find rentals, roommates and tenants, is spreading its international wings by launching in Singapore. The makers of Flatchat, which boasts over 100,000 users in India, believe they've identified in Singapore a market which is technologically advanced yet still relies on an outdated approach to its real estate business.
“Singapore is one of the densest technology hubs of the world,” said Flatchat's head of operations Sachin in a statement. “And yet, the approach to real estate rentals here is still mostly traditional and highly expensive. Our idea is to make home rentals more about people than about transactions, which is why we are confident that our mobile-only approach will sit well with Singapore’s smartphone-savvy audience. Technology is the future of everything, so why should rentals lag behind.”
Until Flatchat arrived on the scene, the task of finding a home to rent or a tenant to rent it out to in Singapore was an exhausting experience. Most people spend huge sums of money to hire property agents or have to depend on traditional property-listing websites. Flatchat connects potential flatmates, property owners, and home seekers by matching them with each other based on location and requirement. Connected users can then chat with each other. A Flatchat assistant is also present to help users with queries.
Recently, the company ran a pre-launch campaign in which interested people were invited to sign up as an early user. The campaign received over a thousand sign-ups in just ten days. Flatchat also has a Facebook group by the name ‘Rooms and Roommates Singapore’ which boasts of over 2,000 active users already. The mobile application is available to both Android and iOS users.
Founded in 2014, Flatchat is backed by CommonFloor.com, India’s leading real estate platform. Speaking on the matter, Sumit Jain, co-founder of CommonFloor.com, said, “We are excited for the Flatchat team and the journey that they are embarking on. The objective of simplifying and solving accommodation concerns for students and bachelors in Singapore holds a great opportunity.”
“As a first mover in creating value by building a customer-centric eco system for real estate, we are confident of the immense growth potential in this decision to go international. It is a major step in driving future readiness through technology and will translate into growth, for both Flatchat as well as CommonFloor.”
