Real Estate Marketing & Beyond
In many markets across the country, renters face stiff competition and are under incredible pressure to act quickly when searching for a new home. Now, with the addition of a new feature called Renter Profile, renters searching via Zillow can get all of their pertinent information in front of a landlord or property manager faster and easier than ever before. In the two months since renter profiles have been available on Zillow, 1,210,000 Renter Profiles have been created.
With this tool, renters searching for properties on Zillow can create a personal profile outlining their renter qualifications, including personal bio, reason for moving, self-reported credit score, employment, references, and any desired amenities. The profile is created only once, but can then be shared with multiple landlords and property managers, helping them stand out and move quickly once they discover a rental property they are interested in.
"As inventory remains tight and demand grows, there's more competition than ever in the rentals market, which is why it's imperative for renters to be able to act fast and jump on listings they're interested in," said Jeremy Wacksman, Zillow chief marketing officer. "Most landlords are inundated with multiple inquiries for each property, so a renter's best strategy to stand out is to engage first and provide a complete picture of their unique qualifications. By offering this feature, we're helping renters reach out to more landlords with less effort, eliminating some of the stress that comes with searching in a competitive market."
Zillow also helps renters search quickly and competitively with a dedicated renter mobile app, up-to-the-minute time-stamped listings, saved searches and sorting features based on home type, price, location or amenities.
The Zillow Group Rental Network is the largest rental network on the Web, composed of the millions of rental shoppers on Zillow, Trulia, StreetEasy, and HotPads. Landlords and property managers who post their available listings on [the Zillow Group Rental Network] have the opportunity to connect with the largest audience of rental shoppers on the Web as more than 32 million rental shoppers visits Zillow Group sites and mobile apps each month.
