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4 Essential Features Your Real Estate App Has To Have

By Mike Wheatley | September 19, 2014

If your current website is not optimized for mobile, you may be losing business. Most realtors know this already, they know they need a mobile presence. But making your site responsive to mobile browsers is one thing. Even better, why not build a mobile app? Your very own app: all your info, souped up, tricked out, and fun. All the leads will be coming directly to you.

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photo credit: theusfalcao via photopin cc

We've previously covered how to build mobile apps for realtors here, but if you really want to succeed you'll need to think about incorporating these 4 essential features in it:

1. Push Notifications.

These are alerts delivered by the app (e.g. update downloads). Anticipating your users needs is an makes for an effective push. Your real estate mobile app can alert users of new listings, open house schedules or even meetings with you. Just make sure you put value in every push you send out.

2. Location Based Information.

If you’re a real estate agent serving in more than one community, you may opt for your users to be able to customize their notifications to the specific one they’re interested in.

This is a vital feature for your mobile app for your real estate business. Â Look into having your app be able to recommend properties in your communities on-the -go.

3. Social Integration.

This makes it easy for your users to share and recommend properties with others. Most mobile apps are connected to Twitter and Facebook but the important thing to note here is what is being shared rather than where.

4. Easy Transaction Process

Real estate agents understand what it’s like to be always on the go and still needing to handle their business. Develop a real estate mobile app with a feature viewing and signing documents easier.

Incorporating these 4 essentials features will make an effective real estate mobile app. Â However, don’t forget about giving it a great mobile marketing campaign to ensure its success.

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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