Homebuyers are embracing technology. Real estate agents must embrace technology, too, if they want to keep making house and commercial real estate sales.
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According to a report by the National Association of Realtors, 92 percent of homebuyers used the Internet to find the house they wanted to buy; another 45 percent of homebuyers used their phone to find an app that would direct them to the house they wanted to buy.
If customers are using technology to find their new house, real estate agents need to be just as tech-savvy to sell property. Here are four technology tools every real estate agent can use.
GoConnect – This smartphone software is well designed and it works perfectly. It may help a real estate agent to be able to find all vendors, contacts, and customers’ information quickly. With this software, agents can. It sort and places the information into four categories and lists. It also assigns an action for each of the four lists. It is easy to organize the vendor list or add a new contact to a ‘potential client’ category. It works with Android or iOS phones, it is easy to navigate, and it is free. There is a paid version, if you want to use the program’s premium features.
Emma – It may not be free, but this email-marketing tool is worth the cost. It is easy to understand and navigate. It allows agents to easily build an email, send it, and note the changes. Like many programs that use drag-and-drop technology, Emma rates users on what they learn. It encourages real estate agents to keep improving. The best feature of this marketing tool is agents can link their emails to Everbrite, too. It is easy to plan an open house and upcoming company event.
Nimble – This handy tool helps agents connect with homebuyers. It allows real estate agents to develop profiles on potential clients and commercial property buyers and allow homebuyers access to information. This technological tool works by creating links to backdoor data and social media.
LeadPages – It might be nice have help finding leads. LeadPages can help real estate agents broaden their selling potential by allowing agents to use targeted landing pages to generate leads. Agents can promote individual listings from their website domain and use third-party email programs such as MailChimp, Constant Contact and iContact.
About the author: Laura A. is a Realty Biz News Contributing Writer