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4 Ways To Kill Your Business - a/k/a How NOT To Use Social Media

By Anita Cooper | March 29, 2012

Image courtesy craigmdennis

Stalk Potential Board Members On LinkedIn

Remember that ex-boss who always left you in the dark, making you look the fool at company get togethers? Or that annoying brown-nosing executive assistant who was always (conveniently) losing your vacation request form?

So what if you find them on LinkedIn? This is NOT the time for revenge (no matter how enticing it may be) this is the time to be a professional so “knuckle up” and make contact if they can help you achieve your business goals this year. Otherwise...fahget about it!

Hide The Social Follow Buttons - Better Yet, Don’t Put Them On Your Site

Ever read a neat article and then curse under your breath when you can’t find a button which will let you share it? How often have you thought about sharing it, but it was just too much of a pain in the “arse” to copy and paste? Yeah, I’m lazy like that sometimes...

Don’t do this to your do want them to come back, don’t you? Then put the sharing buttons in a convenient place. Heck, don’t be shy, put them on every page you think your current (and hopefully future) clients would like to share!

Hire Your Brother-In-Law - (That’s Right - The Ex-Con) To Create Your Business Stories With Storify

So what if you helped put him away for a few years - he’s family, right? It’s not a good idea to use Storify to create your business story (which may include helpful identifying information such as where you moved to...gulp...) so you’d better do it yourself!

Storify will help you gather up and create content (a story) using tweets across Twitter which tell a story about your business, events you are involved in and a whole lot more.

Ignore People Wishing To Interact With You

You’re a busy professional. You have way too much on your plate to worry about stupid customers’ complaints and problems, right? Just turn off your phone, ignore the over-limit emails and take it easy...relax. With all of this technology at your fingertips you can catch up later, right?
In our “want it now” world, even the most technologically savvy individual can find it tough keeping up with the demands on their time. Don’t be an idiot. Set up a schedule (using an auto-responder is smart) for responding to your clients’ needs to keep on top of things because once you’re behind, you’ll likely stay that way.

Please share any stories you have about the best ways NOT to use social media to grow your business...we’d love to hear them! (BTW - the “share” buttons are up at the top of the page! ;-] )

Anita Cooper is a copy and content writer with a vendetta against bad copy. She helps real estate tech companies grow their pipeline by providing lead gen copy and content.

Have world real estate news to share?If you do and would like to interview, feel free to contact Anita at [email protected].
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