When it comes to real estate marketing, you must employ tactics that will help you enhance your online presence and stand out from the rest. According to a report by the National Association of REALTORS, social media was cited as the best source of generating quality leads, followed by multiple list service websites. The popular information sources for home buyers include online websites (93%), real estate agent (86%), and mobile (73%). To enhance your marketing strategies, in light of these statistics, there’re some ideas you can apply to help you stay ahead of your competitors.
Here are 5 effective real estate marketing ideas to employ.
The internet provides a competitive online medium that’s excellent for marketing real estate. But without a large platform, there is no way you can get in front of potential customers. Creating and maintaining an active blog guarantees a solid online presence.
Creating a blog is easy thanks to the countless free platforms. However, maintaining an active blog requires effort and consistency. Ensure you establish a professional business website for potential customers to take you seriously. Marketing through your website is not a new trend. In fact, business websites today are necessities rather than luxuries.
As you optimize your website for functionality, don’t forget to incorporate aesthetics. A website that’s easy on the eye encourages visitors to stay for longer. Have a responsive website that doesn't take too long to load. Also, ensure that website visitors can access it through their mobile devices.
Publishing local market reports and studies is an excellent way of establishing your website as a reliable source of information. As a player in the real estate sector, it’s critical that you work towards being an industry expert.
Like any other business, self-educating about your niche gives you a competitive advantage over rival businesses. The more informed you are, the more resourceful you become to potential clients. Use reliable sources to source studies that help the public better understand the real estate sector.
Updating your blog with information about average rent prices and absorption rates help potential buyers to make informed decisions about buying or renting a property. Highlighting average sales prices quarterly on your blog will boost customer-business engagement.
Businesses that incorporate video marketing significantly increase the number of inquiries they get. Video walkthroughs give viewers a real-time experience of properties and help business generate more leads.
Video marketing is an excellent engagement medium as it incorporates the visual and auditory senses of the viewer. Property appeals more when viewed through videos rather than pictures. Ensure you produce high-quality videos that feature excellent clarity.
What has the real estate sector got to do with content marketing? Well, there is hardly any business out there that doesn’t need content marketing. According to Forbes, 45% of consumers would hit the back button if your content is not appealing, regardless of the industry there are in. As a business person in the real estate sector, you need a powerful brand that stands out in the crowd. The power of personal branding cannot be underestimated because prospective customers need businesses that portray consistency.
Social media platforms open you up to a world of endless possibilities. Unlike websites where you have to work on attracting an audience, social media platforms already have audiences. All you need to do is target the right audience.
Instagram, for instance, is a platform with unmatched resources. Since it’s a platform based on showcasing video and images, you can take advantage of the platform to drive your video marketing. Create an elaborate Instagram profile and use your marketing material to get the word out.
You can use Twitter to connect with people through popular hashtags. Target just enough hashtags at a time and ensure you leave comments on relevant posts. You can also reach out to social media influencers on Facebook and Instagram. Come up with collaborations that ensure both parties benefit to maintain lasting relationships with your influencers.
Even though the real estate is a competitive one sector, use these real estate marketing ideas to achieve success. Ensure you build a solid online presence through your website and social media pages.