It’s estimated that there are more than 25,000 home inspection businesses in the U.S. alone. Home inspections as a career or business opportunity can be very appealing – it offers flexibility, challenges, the chance to be your own boss, and the satisfaction of helping others. And, despite the many disruptors facing real estate, home inspections are not vulnerable to similar disruptors—someone has to crawl around the house to document its condition!
As a result, the home inspection business continues to grow. As a professional with experience helping
hundreds of entrepreneurs build their own successful home inspection businesses,
I have heard every question and addressed many concerns about starting a home
inspection business. Some of the concerns are simply unfounded, such as these five
myths.
You only
get business from real estate agents. Part of a successful home inspection
marketing strategy is networking with other real estate professionals, in
addition to agents. There are many
moving parts to every real estate transaction and it is important to know who’s
who and connect with all potential contacts that may have the need for a home
inspection professional.
You need
to have a construction background. It can be an added benefit to have a
background in construction, but it is not a necessity. Some of the best home
inspection entrepreneurs come from corporate backgrounds, the armed forces and
everything in between. Access to professional
training and ongoing technical support is the key to quality and is essential
regardless of one’s background.
It’s not
a very high-tech profession. Every day, technology is changing our lives
and the home inspection business is no exception. With digital images and video in reports,
online scheduling, email and social media marketing, and high tech tools of the
trade such as infrared devices, technology plays an important role in the
business.
All home
inspectors are created equal. Beyond
what the inspector inspects, how an inspector executes the customer experience
can be very different and can make or break the inspector’s success. Word of
mouth referrals are a big part of the business; rapport with the customer is as
important as professionalism.
Home
buyers are your only customers. There are several different types of
inspections that you can offer as a home inspector. Commercial inspections are
a great source of business as well as pre-sale inspections for home sellers. Plus,
in addition to standard home inspections, there is a large market for
specialized inspections such as radon or mold screenings, water quality
inspections, swimming pool inspections, termite inspections and more.
The bottom line is that a home inspection is a valuable real
estate service that isn’t going away anytime soon. This makes it a smart
investment for those who want to own their own business in an industry with
plenty of room for growth. When it comes
to the home inspection business, there is more than meets the eye!
Kathleen Kuhn is President of HouseMaster, the original home inspection franchise. She oversees an organization with more than 315 franchise locations across the U.S. and Canada.
