Facebook is one of the most popular platforms for real estate agents looking to market their listings and keep in touch with clients. The reason for that is its popularity – the site boasts over one billion daily active users. But that popularity also makes it harder for your own posts to stand out.

Follow these tips to get yourself noticed and increase engagement with your friends and followers:

Sharing is caring

Share more content from your industry, which means posting lots of articles from other sources in addition to your own. By curating lots of content you position yourself as an expert and also a resourceful brand.

Learn the best time to post

You need to identify the best times to post to maximize engagement with your followers. Hootsuite research suggests that you should post between 12 p.m. and 1 p.m. if you want to increase your clickthrough rate, and post around 3 p.m. if you’re looking for more shares. Still, these can only be taken as a rough guidelines to get you started. You also need to consider when your particular audience is more responsive, and the only way to do that is through experimenting and working out the best times to post.

Be sure to create and share video content

The thing is, video content boasts a 135 percent greater organic reach than normal images. They naturally increase engagement, and it’s incredibly easy to upload videos and share them. You should of course try to create some of your own real estate-themed videos and upload them manually, as Facebook tends to favor these rather than vids uploaded via a YouTube link.

Use graphics

Graphics or images (or infographics) that provide useful content in their own right without an article backing them up are great for social media. They provide useful tidbits of information people can soak in at a glance, as they’re scrolling through their Facebook feed.

Create a Facebook group

Groups can help you to better reach and stay connected with your auidence. In your group, you can share all kinds of curated content and your own materials. You can also use the group to encourage and respond to questions people may have about the local real estate market.