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5 ways to Leverage Facebook Advertising to Promote Your Real Estate Agency

By Ben Shepardson | June 25, 2019

Are you looking for more leads for your real estate agency? Have you tried multiple marketing options with no results? If so, it’s time to up the game with Facebook advertising.

Facebook is a record-breaking social media platform. As of the first quarter of 2019, Facebook had 2.38 billion monthly active users.

According to Pew research, 68% of Americans use Facebook. Another report shows Americans spend 58 minutes per day on Facebook.

These numbers hint at the huge potential available for real estate marketers on Facebook. Traditional advertising techniques don’t work anymore. This’s why many old real estate businesses have closed shop.

Facebook not only offers you a larger market reach but also great audience targeting options. This promises better ROI for your advertising campaign.

This guide offers a few tips to boost your marketing campaign using Facebook Ads.

Tips for Great Real Estate Facebook Ads

Here are some crucial steps to help you leverage Facebook Ads:

  1. Capitalize on Video Marketing

Video marketing is the future of online marketing. You should add life to your real estate Facebook Ads using visual content. Make your property listings more interesting by using 360-degree video.

Your clients want to see the real thing.  You can add credibility to your business by appearing on your Facebook video Ads. Potential clients will trust you, thus improving conversion rate.

  • Go Big on Targeted Advertising

Facebook offers advertisers an array of targeting tools to reach their audiences. You can utilize these options to ensure your Facebook Ad shows to the right audience. 

Some of the targeting options available include:

  • By zip code
  • By people “likely to move.”
  • By income
  • By a custom lookalike audience
  • By home ownership
  • By age ranges
  • Testimonials And Reviews 

A recent study showed that 88% of consumers trust online reviews as much as personal recommendations.

Consider adding testimonials for your Facebook Ads to instill trust among your target clients.

You can also add positive reviews on your ad copy. This reduces the mistrust many clients have about real estate companies.

  • Connect in your Ads

Once you’ve selected the right audience, work towards building Facebook Ads around this target. Consider the challenges your target audience faces, their language, and their ambitions.

Use relevant images or videos in your Ad to send a message.  Make sure your ad connects meaningfully with the target audience. This is an easy way to earn those clicks for your ads.

  • Easy to Read Copy

Your Facebook ads must instantly communicate and captivate the target. This means your copy should be easy to read. State the offer, the value proposition, and call to action (CTA). The video and graphics will do the rest.

There are other important tips to remember for your Facebook ads. Remember to create a great landing page on your website for higher conversion.

You should also create a clear, compelling Call to Action (CTA). Budgeting ahead for your Ad spend is also important to ensure you have enough money for the peak months. 

Bottom Line

The real estate market landscape changes fast, and you’ve to keep up with these changes. Adopting Facebook Advertising is a smart move to rejuvenate your real estate marketing campaign. 

Facebook ads give you a larger target audience and better ROI for your campaigns. Using these tips will optimize your Facebook ads for better results.

Continue learning more about Facebook real estate advertising here.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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