Agents highlight great restaurants to sell nearby homes

The latest sales tactic trending among real estate agents is to use nearby restaurants to market homes, according to a new report in

Real estate agent George Graham told the website that “having great food options” nearby a home can provide a big advantage in trying to sell that property. As such, Graham is always quick to inform prospective buyers of a home’s close proximity to great eats, restaurants and shopping.

“[Agents] not only are selling a house, but they’re also selling a community,” agreed Alexander Boylan, a Minneapolis-based real estate agent. Boylan added that he often advertises nearby restaurants as a selling point for a home because it shows the walkability of a neighborhood.

Agents also increasingly like to point out a home’s proximity to five-star restaurants during open houses, and on their listings descriptions, reported. For example, Elizabeth Weintraub, a seller’s agent in Sacramento, California, said she often refers to her favorite local restaurants in her blog.

She penned a recent post about a Mexican eatery near to one of her listings, noting that: “The location is perfect. Imagine living a half-block away from William Land Park. It is also close to Starbucks and a terrific Mexican restaurant with outdoor dining, Dali’s Kitchen. … The point is, if I lived at this home with a view of William Land Park, I would be dining almost nightly at Dali’s Kitchen.”

Another tactic employed by some agents is to actually meet prospective buyers at restaurants nearby the property they’re interested in, as a way of showing off the local community.

“Sometimes, when I have a first-time client meeting and I know they want to be in a certain area, we’ll meet at the coffee shop or the local restaurant, and I’ll tell them, ‘This is a part of the community,’” says Boylan. “That is a selling point for the community they want to be in.”

About Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at

Sign up Now and get our guide on Video Marketing for Real Estate Professionals for Free

Sign up to the Realty Biz News mailing list to get updates from our site and also get our guide to Video Marketing for Real Estate professionals for free