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Analyst warns Trulia could lose 40% of its listings

By Mike Wheatley | February 25, 2015

ListHub’s announcement last week that it intended to stop supplying listings to Trulia set off warning bells in the investment community, with one analyst telling investors that Trulia could lose 40 percent of its listings.


Zillow Inc., which completed its acquisition of Trulia on February 17, received a temporary restraining order on Tuesday to forestall ListHub’s action. In a report on, Deutsche Bank analyst Lloyd Walmsley called the Zillow lawsuit "flimsy." He said it appeared Zillow would not be able to use its own direct agreements with data providers to power Trulia listings but would need to renegotiate each agreement. Meanwhile, Move, which operates®, can continue to asset its position as the most complete, accurate source of data.

The sudden loss of listings may also weaken Zillow’s negotiating position with brokers who seek conditions (e.g., ad blocking or preferential pricing), Walmsley was quoted as saying.

"Bottom line – this appears to be something Zillow did not have in its play book and stands in stark contrast to its protestations that it did not need ListHub made days ago," Walmsley said in the report.

A hearing on Zillow's restraining order is set for March 12, and ListHub will continue to provide Trulia with listings through that date.

Move Inc. said in a statement, "We look forward to another 'liberating moment' for Zillow on March 12, when we will have the opportunity to make our full case in court. In the meantime, we are happy to continue supplying the industry’s best data."

Last week, Zillow completed its acquisition of Trulia in a $2.5 billion stock-for-stock transaction. Zillow said it plans to eliminate 350 job positions due to its acquisition of Trulia.

On Monday, Trulia Chief Economist Jed Kolko announced he will be departing his post later this spring. Kolko joined Trulia in September 2011 and served as a frequent commentator on the conditions in the housing market.

Kolko said that despite his departure from Trulia and the company’s acquisition by Zillow, the Trulia Trends team will continue to provide commentary and research on the state of the housing market. Zillow also has its own in-house research team.

Kolko is unsure what his next move will be. Prior to Trulia, Kolko was a researcher at the Public Policy Institute of California and Forrester Research Inc.


Sources: “Trulia Economist Kolko to Leave Following Zillow Purchase,” Bloomberg News (Feb. 23, 2015), "Zillow (Z): Listhub Issues Look Problematic, Lawsuit Flimsy, Says Deutsche Bank." (Feb. 23, 2015)

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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