Real Estate Marketing & Beyond
Real estate data provider ATTOM Data Solutions has acquired a company called Onboard Informatics, which provides neighborhood data as well as data-enabled products to real estate industry companies.
In a statement, ATTOM said the plan is to integrate Onboard’s wealth of neighborhood data into its own data warehouse, which houses information on property values and taxes, deeds, foreclosures, mortgages, environmental risk and natural hazards for more than 155 million commercial and residential buildings in the U.S.
Founded 15 years ago, Onboard Informatics' data products include area data, point of interest data and community data.
Rob Barber, CEO at ATTOM Data Solutions, said that his company was attracted to Onboard as it has a long and accomplished record of innovating, enhancing and democratizing neighborhood data assets.
“This acquisition will benefit existing customers of both companies — and the entire marketplace — by providing complementary datasets in a one-stop data shop,” Barber said.
Once the integration is complete, a unique ID will be assigned to each property record within ATTOM’s data warehouse, called the ATTOM ID. These IDs will then be used to link Onboard’s neighborhood data with ATTOM’s other datasets. ATTOM will then make this combined data available via its delivery solutions, such as APIs, bulk file licenses and customized reports.
“This acquisition by ATTOM will enable Onboard’s customers to conveniently access robust tax, deed and mortgage data, that, when combined with Onboard’s neighborhood data, completes the full property data picture needed to improve decision-making, increase lead generation and grow revenue,” said Marc Siden, CEO and co-founder of Onboard Informatics.
