iBuyers: What Agents Need to Know and How They Can Compete with Them



iBuyers are emerging in cities across the nation. As the trend grows, so does the concern among real estate agents worried that iBuyers will reduce the need for agents. An iBuyer is a company that uses technology to make sellers an offer on their home instantly. Their goal is to purchase a property quickly and […]

5 Educational Real Estate Marketing Ideas for Agents



Buying a home is one of the most significant decisions a person can make. Naturally, trust in a real estate agent remains crucial. In 2018, the National Association of Realtors found that buyers worked with an agent 87% of the time to find their home. Although the initial process may start online, home buyers ultimately […]

Why Real Estate Agents Must have a Content Marketing Strategy in 2019



Content marketing is an excellent tactic to bring in new, qualified leads. It’s also a broad term used to describe the sharing of online materials, such as blogs, social media posts, or emails, to garner user interest in a product or service. For real estate agents, content marketing is crucial. Content marketing gets three times […]

7 Ways to Handle Negative Real Estate Reviews on Social Media



It is often said that he who shouts the loudest gets heard. When you receive a negative review on social media, it can have a profound effect on your audience and your business

How Social Media Contests Can Boost Your Real Estate Business



In the real estate business, drumming up exposure for your brand is the name of the game.
In the U.S. alone, real estate agents are competing in a field of over one million agents.

6 Top Real Estate Influencers On Instagram



With over 700 million active users, engagement rates on Instagram are often up to 10x higher than other platforms such as Facebook. Add in targeted hashtags and location tags, and brands can skyrocket their presence on the social network.