Tips for Organizing Safe Real Estate Showings During Covid-19



The first cases of Covid-19 were recorded in China at the end of 2019, and now, four months later, there are millions of confirmed cases across the globe. In addition to the public health consequences, Covid-19 is having a devastating effect on the global economy. Almost every industry is being affected in some way, and […]

5 Email Marketing Trends Agents Should Watch



Email marketing is an essential strategy for businesses across all sectors, and the real estate industry is no exception. Agents rely heavily on email marketing to connect with prospects and grow their business. Email marketing isn’t going anywhere anytime soon. According to Emarsys, 81% of small and midsize businesses rely on email marketing as a […]

How Agents Can Create a Real Estate Blog



Creating a real estate blog is one of the most cost-effective ways for agents to attract and retain clients. By consistently producing content, agents can increase their web traffic and generate new leads over time. According to the 2019 Annual Blogging Survey by Orbit Media, 81% of bloggers cite that they receive positive results from […]

Why Real Estate Agents Should Use Chatbots and How to Get Started



According to Collect.chat, the real estate sector leads the list of the top five industries profiting from chatbots. Agents not using chatbots are undoubtedly missing out on one opportunity to grow their real estate business.  Generating leads in real estate is challenging. In today’s digital age, most clients begin the process of buying or selling […]

Why Agents Should Focus on Hyperlocal Targeting on Social Media Ads



When deploying social media advertising, agents often make the mistake of casting a wide net to capture potential clients. Targeting too broad of an area can result in poor ad relevance and lead to unqualified leads as well as wasted time and money. Using hyperlocal targeting, however, ensures the right people see the right social […]

iBuyers: What Agents Need to Know and How They Can Compete with Them



iBuyers are emerging in cities across the nation. As the trend grows, so does the concern among real estate agents worried that iBuyers will reduce the need for agents. An iBuyer is a company that uses technology to make sellers an offer on their home instantly. Their goal is to purchase a property quickly and […]

5 Educational Real Estate Marketing Ideas for Agents



Buying a home is one of the most significant decisions a person can make. Naturally, trust in a real estate agent remains crucial. In 2018, the National Association of Realtors found that buyers worked with an agent 87% of the time to find their home. Although the initial process may start online, home buyers ultimately […]

Why Real Estate Agents Must have a Content Marketing Strategy in 2019



Content marketing is an excellent tactic to bring in new, qualified leads. It’s also a broad term used to describe the sharing of online materials, such as blogs, social media posts, or emails, to garner user interest in a product or service. For real estate agents, content marketing is crucial. Content marketing gets three times […]

7 Ways to Handle Negative Real Estate Reviews on Social Media



It is often said that he who shouts the loudest gets heard. When you receive a negative review on social media, it can have a profound effect on your audience and your business

How Social Media Contests Can Boost Your Real Estate Business



In the real estate business, drumming up exposure for your brand is the name of the game.
In the U.S. alone, real estate agents are competing in a field of over one million agents.