Page Performance

Page Performance: an Aspect of Your Real Estate Website That You Can’t Afford to Overlook

By Ben Shepardson | February 23, 2023
There’s so much that goes into having an effective real estate website. Most real estate professionals spend lots of time and effort ensuring that the content of their site is at its best through efforts like search engine optimization (SEO). Yet there’s more that goes into making your real estate website stand out from the […]
Instagram Real Estate Marketing

Instagram “Channels” Offers New Ways for Real Estate Professionals to Market their Brand

By Ben Shepardson | February 20, 2023
Social media marketing is an integral component of brand building for any business today. This includes those working in the real estate sector. Real estate agents and other professionals need to maintain a strong and engaging social media presence and using platforms like Facebook, Twitter, and Instagram is essential for accomplishing just that. Now, with […]
US Real Estate

Automated Technology and Real Estate: What’s the Next Move?

By Ben Shepardson | February 17, 2023
Self-driving cars. Academic papers that write themselves. Chatbots that look and sound like human beings. All of these stories and more have been in the news today as new developments in automation and artificial intelligence seek to revolutionize the way we work and live. Automated technology now impacts nearly every industry today, and the world […]

Google AI updates: Bard and New AI Features in Search

By Ben Shepardson | February 14, 2023
Artificial intelligence is one of the fastest-growing fields of research today and one that has already been used to great effect in dozens of different industries and business sectors. This includes the world of real estate, where machine learning and smart algorithms are being used for predicting market movements, whether property owners are likely to […]
Banner Ad Real Estate

5 Banner Ad Design Tips for Small Businesses

By Ben Shepardson | February 13, 2023
Are you ready to take your digital marketing to the next level? It's time to deep dive into banner ads to learn how they can increase your sales. Before you create a banner ad, take note of the best practices outlined in this marketing guide. We'll discuss the tips and tools you need to design […]
Podcast Marketing
Marketing Insider

Podcast Marketing: A Gold Mine for Real Estate Agents

By Ben Shepardson | February 9, 2023
Are you considering podcast marketing as a real estate agent but aren’t sure if it’ll be effective? Almost 90% of podcast listeners believe ads they hear on a podcast are effective. Moreover, over 55% of listeners have purchased something after listening to an ad. The bottom line? If you’re a real estate agent looking to take your […]
Housing, Real Estate Marketing

How Important Are Real Estate Reviews? 5 Things to Know

By Ben Shepardson | February 6, 2023
Research from 2018 showed that only 11% of Americans trusted real estate agents. Much of this came down to people's lack of trust in how agents handle their work. The majority of people looking to buy a home have a certain level of distrust during this process. This is why real estate reviews can be so important […]
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