Real Estate Marketing & Beyond

Real Estate Technology

The integration of technology in real estate

By Ben Shepardson | September 18, 2023

Marketing Insider

How to Maximize Bing Local Search for Real Estate

By Ben Shepardson | September 15, 2023

With the constant evolution of the digital landscape, local search has emerged as an indispensable tool for businesses, including real estate. While Google remains the go-to for most users, Bing, Microsoft's search engine, has its unique strengths and offers an excellent opportunity for real estate professionals to widen their net. Below, we delve into how […]

Meta the perfect platform for real estate agents

By Ben Shepardson | September 14, 2023

Creating the "perfect" platform for real estate agents, like "Meta", would require a combination of state-of-the-art technology, user experience, real-time data, and engagement tools tailored specifically for the needs and challenges faced by real estate professionals. While perfection is subjective, here's a blueprint to create a platform that could be perceived as near-perfect by many: […]

Technology Insider

Geospatial Commission Report: How Location Data Can Unlock Greater Value in the Property Sector

By Ben Shepardson | September 5, 2023

Research into how technology can improve and enrich the real estate profession is ever-ongoing. Now, a new report by the UK-based Geospatial Commission has identified a number of opportunities to unlock greater value across the property ecosystem through location data, technologies, and services. The report, titled "Location Data in the Property Sector: Unlocking Value for […]

Smart Home Tech

How Smart Security Cameras Can Increase Home Sale Price

By Ben Shepardson | August 24, 2023

Smart security cameras are becoming increasingly popular and for good reason. They offer a variety of benefits, including peace of mind, security, and convenience. But did you know that smart security cameras can also improve the sale price of your home? It’s true - properties with smart security cameras are much more attractive to buyers […]

Google E-A-T and Real Estate SEO: A Comprehensive Guide

By Ben Shepardson | August 21, 2023

SEO, or search engine optimization, is crucial for real estate businesses to ensure that their online presence is easily found by potential clients. Google's E-A-T criteria, which stand for Expertise, Authoritativeness, and Trustworthiness, play a significant role in determining how a website ranks in search results. What is Google E-A-T? Google's E-A-T guidelines help assess […]

How to properly use Instagram Threads for your real estate business

By Ben Shepardson | August 18, 2023

Instagram Threads is a stand-alone app by Instagram, mainly designed for close friends to share photos, videos, messages, and Stories. Threads can be a valuable tool for real estate professionals looking to connect more intimately with their closest clients or team members. Here are some ways to effectively use Instagram Threads for your real estate […]

Marketing Insider

How Can I Use Customer Segmentation as a Real Estate Agent?

By Ben Shepardson | August 18, 2023

In the dynamic world of real estate, understanding your target audience is paramount. One of the most effective techniques to do so is customer segmentation. By segmenting potential buyers or sellers into different groups based on shared characteristics, real estate agents can craft tailored marketing strategies, increase engagement, and ultimately, boost sales. This article delves […]

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