Real Estate Marketing & Beyond

Marketing Insider

How to create a Brand Authority Real Estate Score

By Ben Shepardson | October 18, 2023

Technology Insider

Matterport's AI Integration: A Game Changer for the Real Estate Industry

By Ben Shepardson | October 12, 2023

Matterport has been known as a leading provider of 3D capture technology for years, easily making them a darling of the real estate sector that many professionals rely on. Now, the company recently announced a major update to its services featuring AI integration. This update looks to be a major game changer for the real […]

Marketing Insider

Marketing Properties in the Current State of the Real Estate Industry

By Ben Shepardson | October 11, 2023

The current real estate market is facing a number of unfavorable factors, including rising interest rates, inflation, and a limited supply of homes. This can make it more difficult for real estate professionals to sell homes. However, there are a number of things that real estate professionals can do to market their properties effectively in […]

AI Chat Tools Revolutionize Real Estate Industry: Blend's New Chat Tool Leads the Way

By Ben Shepardson | October 10, 2023

AI chat tools are revolutionizing the real estate industry by providing a more efficient and personalized experience for consumers and businesses. These tools can automate tasks, provide insights, and answer questions 24/7. An excellent example is the new AI-powered chat tool from Blend, as reported recently by HousingWire. How Blend’s Tool Sets the New Standard […]

Real Estate Technology

What is the future of computerized home building in real estate

By Ben Shepardson | October 2, 2023

The future of computerized home building in real estate is likely to be shaped by several emerging technologies and trends. Here are a few that are particularly noteworthy: These technologies are likely to work in tandem, creating a more efficient, cost-effective, and sustainable construction industry. The adoption of such technologies can also help address challenges […]

10 Content Optimization Strategies That Increase Real Estate Traffic (& Conversions!)

By Ben Shepardson | September 25, 2023

Optimizing content is crucial for driving more traffic to real estate websites and increasing conversion rates. Here are ten strategies that can help real estate professionals achieve this: 1. Keyword Research: 2. Create Quality Content: 3. Utilize Visuals: 4. Optimize for Mobile: 5. Local SEO Optimization: 6. Social Media Integration: 7. Internal Linking: 8. Utilize […]

Real Estate Technology

How is IoT changing smart home technology?

By Ben Shepardson | September 21, 2023

Challenges: While the IoT has brought numerous advantages to smart home technology, it's essential to be aware of challenges like privacy concerns, potential security vulnerabilities, and the need for standardization to ensure seamless interoperability between devices from different manufacturers. Will IoT lower the cost of smart homeowners over time The impact of IoT on the […]

Marketing Insider

What is the best HTML Editor for my real estate website?

By Ben Shepardson | September 19, 2023

The real estate market has always been competitive, but with the increasing reliance on online platforms to showcase properties, it's more crucial than ever to have a top-notch website. A significant component of crafting a professional and functional website is selecting the right HTML editor. So, what's the best choice for your real estate website? […]

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