Real Estate Marketing

Acquiring Home Buyers with YouTube

By Ben Shepardson | November 17, 2017
Are you using video in your real estate marketing yet? If not, you might want to start - and the sooner the better. The American Marketing Association predicts that 85% of search traffic will be driven by video by 2019.
Advertising, Real Estate Marketing

How to Take Advantage of Pinterest's New Paid Search

By Ben Shepardson | November 15, 2017
It's finally happened - after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.
Smart Home Tech

4 Surprising Benefits of Smart Home Tech

By Ben Shepardson | November 1, 2017
It's 2017. Smart home technology isn't exactly new at this point, but we're still discovering new benefits beyond what the product packaging describes.
Real Estate Marketing

Should You Hire a Social Media Manager for Your Real Estate Agency?

By Ben Shepardson | October 23, 2017
Marketing your real estate agency on social media can be a full-time job, but does that mean it should be?
Google, Real Estate Marketing

Competitive Marketing Through Google Adwords

By Ben Shepardson | October 10, 2017
If you're using Google Adwords to market your business, you're in good company. Too much company, perhaps. As if the visibility for a Page 1 search listing weren't stiff enough, businesses
Smart Home Tech

5 Quality Smart Home Gadgets for Techies on a Budget

By Ben Shepardson | October 6, 2017
News outlets and industry experts have predicted the "Year of the Smart Home" for the past several years, but this year has been the most promising by far.
Real Estate Marketing

The Truth About Link Building

By Ben Shepardson | September 29, 2017
Link Building: It’s the highly potent SEO juice that has content marketers clamoring to get a taste. In essence, link building is getting high-authority sites linking to your content within their own content
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