Real Estate Marketing & Beyond
Real estate professionals in California recently held a roundtable discussion on the issues of the Multiple Listing Service and data management. The roundtable, inaugrated by the California Association of Realtors (CAR), led to a new whitepaper produced by the Center for California Real Estate, a CAR-backed institute that's dedicated to the intellectual engagement of real estate in the state.
Notable industry figures at the roundtable included Joel Singer, CEO of the CAR; Ann Bailey, founder and president of the consulting firm Pranix, Inc.; Robert Bailey, owner/broker of Bailey Properties, Inc.; Dale Ross, chief executive officer of Realtors Property Resource, LLC; and David Charron, chief executive officer of the Metropolitan Regional Information Systems, Inc.
Discussions took place among the backdrop of the National Association of Realtors' (NAR) recent decision to provide funding for a joint project between its subsidiary Realtors Property Resource (RPR), and a broker-backed initiative called Project Upstream. In the roundtable, panelists discussed issues such as the future of the real estate industry, the state of the MLS, the prospects for the RPS's new Advanced Multi-list Platform (AMP), the current limitations of efficient data sharing in the industry, and the potential of Project Upstream.
CAR chief Joel Singer noted after the roundtable that the organization has been at the forefront of efforts to advance consolidation of the vast number of MLS's in the country.
“Members are frustrated with outdated and inefficient technology platforms, and as the state Association, we need to ensure that the industry stays competitive in the sphere of technology-driven solutions that support the professionalism and businesses of our members,” Singer said.
