Real Estate Marketing & Beyond

Can Local SEO Boost Your Real Estate Site?

By Jamie Richardson | August 7, 2018

When maintaining a real-estate site, understanding how to gain traction in your local market can be difficult. Finding the right balance of keywords within content, understanding what your target audience really needs from your site, and ensuring that it is as SEO-friendly as possible can all be difficult due to the ever-changing of digital marketing. However, when you get all of your SEO tactics right, you can see your site boom in your market. Here we are going to look at how local SEO can help boost your real estate site.

Local Relevant Key Words
When selecting keywords for your site, it is important to ensure that they are relevant to the location that you are trying to rank for. Local SEO is very specific to the area and the audience which lies within it, and for many real estate sites, the local area is going to be your main focus. Targeting the right local keywords can ultimately help to push traffic to your site, and therefore increase the number of viewings that you are likely to receive. The keywords that will best benefit your business can be tracked within Google Analytics and Google Ads and you are able to use this analytical data to ensure that you are targeting all areas. In addition to trying it yourself, you could also use an SEO Essex agency that will be able to help apply some of the most innovative SEO methods and provide you with a brand new perspective for your SEO campaign to help generate the best results for your real estate site.

Reviews
While reviews are not directly related to SEO, consumer trust is becoming a more important factor which Google is looking at, and reviews can help to build this. The more positive interactions that you have, the better the customer retention rate will be and the longer your customers are likely to stay on your site. This is important as this will boost the reputation of your brand and allow you to push relevant content out and have it reach the relevant target audiences.

Word-of-mouth is still the most effective form of marketing, and you are able to gain referrals from your customers if you are offering the right service and are fully accessible to your target market. Your reviews can showcase just how good your services are, and this can further help to improve your brand’s overall reputation, boosting your prominence on the internet. However, it is important to ensure that the reviews are monitored and that the negative ones are filtered through and resolved to ensure that you only showcase the very best of what your company can do. Negative reviews that are left unanswered can damage your reputation, but if you are able to answer these to the best of your ability and find a solution, not only can you retain customer relations, but you can also be seen as a proactive brand. Reviews showcase on elements such as Google My Business can further keep your brand in good stead with Google.

Engaging Headlines
When writing the content for your site, the more engaging the headline, the more likely you are to receive high levels of engagement. This is because people want to read specific content about a topic without having to scroll through multiple pieces. Additionally, it is important to ensure that the header is relevant to the text that you are writing. With the relevant keywords placed within the text and the content optimised properly, you can ensure that you will generate the best results as part of your SEO campaign. You should also ensure that all content is relevant to a specific area in order to be of value to your audience and all page titles and meta descriptions are optimised with the relevant keywords, too. This is also the same for static pages as although the text may not change, the headlines will still need to be optimised to help with search engine results page (SERP) positions.

Valuable Content
When creating content to put on your real estate site, it is important to ensure that you have relevant keywords as well as factually correct content. This is important as this is what the client will see when looking up a location or service. Accurate content which is as up-to-date as possible will provide value to each reader, and may even help them to convert on your site if they are able to find all of the information that they are looking for. With additional content such as blogs and guides, you are also able to target long-tail keywords and an audience which sits just outside of your exact target market. These may be looking for some tips on how to move house most effectively, or what questions to ask when viewing a property to rent. This will help to gain more traffic to your site and therefore increasing the opportunity to capture conversions.

SEO can be a daunting task but it is something that you real estate site will definitely benefit from. Real estate is a highly competitive market, and understanding how to best attract traffic to your site and build relationships with your audience is the best way to ensure that you are getting the most from your website. Whether you decide to try it alone or you opt to use an SEO company to help you get the maximum result, there are plenty of options for you to ensure your SEO campaign is a success.