Stephen Katz, a seasoned fast-moving consumer goods (FMCG) retailer, knows only too well the struggle to find, evaluate and book suitable specialty leasing opportunities in shopping centers.
"Specialty leasing is today an important, enduring and credible component of the shopping center landscape. The problem is that current processes are generally inefficient" says Katz. "Short term operators don't know what's available and when they do find spaces of interest the process of transacting a deal can be frustrating and exhausting, for both the operator and the landlord. This costs the industry millions of dollars in lost potential income," Katz adds.
Finally, there's a solution. It's CasualLease.com - an innovative online market place that uses technology to efficiently match shopping center owners with users of all types of short term spaces. The recently launched platform simplifies the search, evaluation and booking process - an outcome that should be "music to the ears" of landlords who themselves wrestle to effectively reach out to and transact with temporary retailers, promoters and advertisers.
So how does it all work? "Simply," says Katz, a co-founder of CasualLease. "At the click of a button short term operators can now find, evaluate and book on-line a myriad of centers and spaces that meet their needs. If an operator sees an opportunity of interest, they make a booking inquiry online which goes to the landlord in real time. Once the booking is approved, rent payments are processed online and the parties then communicate directly regarding all set up arrangements. If this sounds uncomplicated it's because it is - just compare these steps to the status quo and it's clear our platform offers a great solution to an industry problem. TheCasualLease.com value proposition is quite compelling," says Katz.
"Chasing landlords for data in a vacuum and then trying to transact the space you're after can be a nightmare. We've changed the experience to a virtual dream run," adds Katz.
So if you're in the market for a short term space to test a new product or clear inventory, or for a location to promote a product or service, or a spot to advertise your business or brand where people are shopping, or a venue for kiddies' rides just visit CasualLease and see how easy it now is to find and book opportunities that meet your needs.
The agonizing process of shopping center landlords and short term operators trying to connect with each other and transacting is over!