Real Estate Marketing & Beyond

Zillow expects housing market to return to normal in 2024

By Mike Wheatley | April 4, 2022

For more renters, ADUs are becoming a viable option

By Mike Wheatley | April 1, 2022

As the shortage of housing stock continues unabated, the profile of so-called accessory dwelling units, which are small homes that share a plot of land with larger, single-family homes. Sometimes called “granny flats”, ADUs are generally around 1,200 square-feet or less and provide a viable, low-cost alternative living accommodation for both renters who cannot afford […]

Buying a home this year? Here's 3 ways you can sweeten the deal

By Mike Wheatley | March 31, 2022

As we head into the spring buying season, traditionally the busiest time of the year in the U.S. real estate market, buyers are faced with the prospect of scant inventory and strong demand for the few homes that are for sale. As a result, those who are absolutely determined to move may be tempted to […]

House prices rose by more than most people's annual income last year

By Mike Wheatley | March 30, 2022

The term "household income" was given new meaning in 2021 as a banner year for home appreciation found houses themselves earning more than the median worker in major metros across the country, according to a new study by Zillow. "More than anything, 2021 was a year of haves and have-nots, and the chasm between the […]

Government announces new plan to eliminate appraisal bias

By Mike Wheatley | March 29, 2022

A White House task force has presented a plan that it says will root out racial and ethnic bias in home appraisals. The five-step action plan announced by the Property Appraisal and Valuation Equity task force last week is designed to increase accountability and oversight, and includes steps for both home buyers and homeowners to […]

New home sales slip as builders fail to meet demand

By Mike Wheatley | March 28, 2022

Sales of new homes dipped in February amid shortages of both building materials and labor. Those challenges also impacted on new home supply, which remains tight as ever. While demand from buyers remains high, builders are struggling to add more inventory of new home sales. Data from the U.S. Census Bureau and the Department of […]

Inflation, Ukraine and climate change are the 3 biggest trends impacting real estate in 2022

By Al Twitty | March 26, 2022

The Urban Institute and PwC have just published their 2022 Global Emerging Trends in Real Estate report and it makes for an interesting read. The report is based on interviews with nearly 30 experts and investors in the real estate industry, and identifies three issues that are currently at the top of people’s minds and […]

Survey shows pets can make a home more appealing to buyers

By Mike Wheatley | March 25, 2022

Many people believe that having pets in the home may be off-putting for prospective buyers, but in actual fact, the opposite appears to be true. Some home shoppers may even find a home more appealing if pets are living there, a new study from Quicken Loans has revealed. According to the study, 79% of home […]

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