How to Sell a Property through Video Marketing



When it comes to selling a property these days, video marketing is the way to go. From the price that it is up for sale and how much demand there is in the area, to how effectively the property is marketed.

What Facebook’s support for 360° video means for real estate



Virtual reality and augmented reality are often touted as the technology of tomorrow, but the ‘real’ reality is it’s already here.

Google AdWords Rolls Out Significant Updates



Last week was marked by significant changes rolled out on Google AdWords, one affecting the Ad Rank thresholds, and the other concerning Quality Scores.

Why Your Professional Real Estate Website is Still Important



Despite the latest advances in mobile technologies, social media websites or a large real estate website that feature properties from different realtors, a real estate agent’s own website

How Hashtags Can Promote Your Content on Instagram and Twitter



Hashtags are a powerful tool for increasing the reach of your posts on Instagram and Twitter. But what exactly are hashtags?

Facebook Marketing: 3 Strategies to Get More Leads



Facebook marketing can be a challenge even for experienced professionals because it demands creativity and intuition.

Great Digital Marketing Ideas You Should Be Using in 2017



There are so many forms of digital marketing being used today. They include podcasts, mobile apps, digital TV and so much more. With all these options, it can be hard for you to stay ahead of the curve. The best thing is that there are a couple

Make sure your content passes the “strawberry test”



Anyone who engages in online content marketing needs to ensure they pass the “Strawberry test”, which involves making it inviting, bite-sized and healthful

Is Snapchat Really the Next Big Thing for Real Estate Marketing?



Snapchat is a messaging app with excellent potential for real estate marketing. Realtors have begun paying attention to this tool as early as 2016 and although its users tend to be mostly young (45% of Snapchat users are aged between 18-24 and 71% of Snapchat users are under 34 years old), many real estate professionals […]

Opcity lands $27M Series A round to match brokers & agents with qualified clients



Real estate focused startup Opcity, which offers a platform that matches agents with qualified buyers in real-time, has just landed a $27 million Series A funding round

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