Despite the latest advances in mobile technologies, social media websites or a large real estate website that feature properties from different realtors, a real estate agent’s own website is still the cornerstone of most real estate online businesses. Below are some of the main reasons why your own real estate website is still extremely important.
You Have More Control
When you advertise properties on other people’s websites and social media platforms, you have to play by their rules. In many instances, this can be restrictive and limit you to certain features and whatever information you provide.
However, when you have your own website, you can add as many features and as much content as you wish. For example, if you focus on Seattle real estate, you can build a website that is tailored to only cater for the needs of people who want to purchase or sell properties in the Seattle area. This means you can optimize your marketing efforts for that locality and you will be more likely to attract people who are interested in what you have to offer, leading to more interest in your listings and higher selling prices.
You Can Adapt Your Website to Industry Changes
The real estate sector keeps changing and evolving. As a real estate agent, you have to be able to adapt to these changes too. When you have your own website, you have the flexibility to do this easily and stay ahead of your competition who may be slower to embrace the latest real estate developments.
It Builds Trust
Building trust is a huge issue for most people who deal with businesses over the internet. An established website that includes your location, contact details, and information about your previous transactions builds this trust and ensures that more people will be willing to deal with you and your business.
Your Own Website is a Valuable Business Asset
Not many businesses realize that an established website is a valuable business asset. This is particularly true if your website is optimized and ranks highly in the search engines for popular real estate keywords and phrases. Your website is also the perfect platform to build a large subscriber list of business leads, and over time, many other websites will link to your website, making it even more valuable.
Your Own Website Helps with Branding
To stand out from the crowd, you need to brand your business. A website that features your branding goes a long way towards achieving this goal. It also means you can add a professional website to all of your marketing materials such as business cards, brochures, and any other items you use to attract property buyers and sellers. Once you have a high-quality website set up, people who see your website address can find out more by visiting your website at a time that suits them.
A real estate website is still an important online tool for today's real estate agents. The more time and effort you put into a website like this, the more your business will benefit.