Google, Real Estate Marketing

The Power of Local Search: Local SEO for Real Estate Professionals

By Ben Shepardson | August 25, 2017
as changes in major search engine algorithms have specifically targeted local search results for consumers looking for goods and services in their area.
Google, Real Estate Marketing

HTTPS matters, and here's why you should switch now

By Laura Kohlenberger | August 23, 2017
HTTPS is the new boogieman under your SEO bed, and although you've been warned for years that Google may consider it a strong SEO signal, you've probably ignored it because it was never really "official." But things are about to change.
Google, Real Estate Technology

Google Set to Add Hands-Free Calling to Google Home Smart Speaker and Home Hub

By Allison Halliday | August 17, 2017
Google recently announced that it is adding hands-free calling to its Google home hub and Google home smart speaker. Nowadays it is becoming increasingly common for people not to have a landline due to the increasing reliance on
Google, Real Estate Marketing

Who’s Dominating the Online Space in Your Market? Here’s How to Find Out.

By Meghan Zuvelek | August 10, 2017
Online competition is not as obvious. There are several facets to internet marketing, and unless you are putting yourself in the driver’s seat as a buyer or seller, or are scouring the internet in search of your competition, you probably don’t know who is
Google, Real Estate Software Apps, Real Estate Technology, US Real Estate

YouTube adds new virtual reality-like video format VR180

By Mike Wheatley | June 28, 2017
YouTube has added a new virtual reality video format that has enormous potential for showcasing futuristic property listings
Google AdWords
Advertising, Google, Real Estate Marketing

Google AdWords Rolls Out Significant Updates

By Lili Steffens | May 22, 2017
Last week was marked by significant changes rolled out on Google AdWords, one affecting the Ad Rank thresholds, and the other concerning Quality Scores.
Google, Real Estate Technology

Beware of 'phishing' email attacks via Google Docs

By Mike Wheatley | May 5, 2017
Hackers have developed a new scam involving Google Docs that was widely reported this week.
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