Social Media, US Real Estate

Proper Social Media Strategy: Less About When, More About How Often

By Joe Heath | October 2, 2012
Social media platforms such as Facebook and Twitter are tools that you simply must use in today’s tech-driven world. How we get news updates, stay in touch with people around us, and share up-to-the-minute information is all broadcasted through our social media accounts, and the number of potential home buyers you can reach through such networking services can certainly help grow your real estate business.
Advertising, US Real Estate

Zillow® Set to Launch National TV Commercials

By Joe Heath | September 19, 2012
Consumers in the market for a new home will now be reminded to conduct their home search using Zillow® while watching national television channels such as ABC Family, HGTV, CNN, and the Travel Channel.
SEO, US Real Estate

Real Estate SEO the Wrong Way

By Joe Heath | September 5, 2012
Every real estate agent wants to be at the top of a Google search. Perhaps you are familiar with S.E.O. basics such as keyword placement, Meta tags, anchor text, and the importance of blogging, but are you aware of the optimization techniques that will actually hurt your real estate web site more than help it?
Social Media, US Real Estate

Connecting Social Media & Gmail Using Smartr™ Inbox

By Joe Heath | August 21, 2012
Smartr™ Inbox is a free, easy to install browser plugin that connects your Facebook , Twitter, and LinkedIn accounts to your e-mail, as well as organizes your inbox to provide you with information regarding how and when you communicate with each of your contacts.
Advertising, US Real Estate

Local Listing Sites Can & Will Boost Your Exposure

By Joe Heath | August 9, 2012
If you own a real estate office, how seriously do you take business listings sites? Some listings platforms such as Google Places and Yelp! allow for business owners to respond to reviews and learn about their customers’ experience or satisfaction, so taking it seriously can really improve your reputation among potential clients.
Social Media, US Real Estate

Digg Launches New & Improved Social Bookmarking Site

By Joe Heath | August 3, 2012
In case you haven’t noticed, Digg, the popular social bookmarking site, has just launched a totally re-vamped site and its first impressions are quite remarkable.
SEO, US Real Estate

Getting the Most Out of Website Content

By Joe Heath | July 31, 2012
Now that we’ve established that content is king in terms of good search engine optimization for your website, it’s important to know how to use content to your advantage. Anyone can write a few paragraphs on their local real estate market, but to do so in a way that will benefit their page is another story altogether

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