RealtyBizNews: Real Estate News
With the latest on mortgages, refinancing, real estate & home tips
Online marketing strategies are becoming increasingly important for companies looking to maintain a better relationship with their customers and stakeholders. This is true of all companies, large and small, and especially so in the real estate industry, where the World Wide Web has become an absolutely essential component of business marketing.
Last week we talked about a few of the key fields to follow on Google Analytics when evaluating your real estate website’s performance. Following your site’s traffic, traffic sources, and social media overview are all critical for understanding how your site is ranking and what factors are driving traffic, but there’s much more to Google Analytics besides these three components.
As SEO agents and internet marketers we have all asked for the same things when looking to gain a link from another site. Is it Niche related? The question I have for Google, who have filled the internet marketing “sphere” with the information that niche related links are more favorable is what makes a link niche related?
If you use Google Analytics to gauge the performance of your real estate website, you surely know how in-depth and detailed this popular website tracking tool can get. Understanding how your website ranks and how users are finding your site is a key element in generating even more traffic to your site, which of course is the best way to start selling more homes.
In today’s real estate world, most people start their home search online, and so capturing home buyers through a strong web presence is a key factor in generating more sales leads and selling more homes. But with so many different options for building a website, what are the most important features to include on your real estate website?
There are many words you could use to describe mold. How about sneaky, opportunistic, hazardous, persistent, smelly and scary, just for starters? Among the general population, you’ll encounter a variety of reactions to the “M” word. But among real estate agents, the mere mention of mold can easily trigger anxiety attacks, not to mention a string of other 4-letter words not suitable for publication.
If you have a real estate website, following basic search engine optimization techniques is critical for generating traffic and attracting home buyers. While some aspects of search engine optimization are more complex, on-page keyword optimization is easy to understand and easily fixable, even to real estate agents with little web or SEO experience.
Announcing details of the annual Real Estate Webmasters Summit, which will be held on April 25th and 26th at the Westin Gaslamp Quarter Hotel in San Diego, California. This 2-day event is a great opportunity to connect with other agents in the business, share ideas regarding web marketing strategies, and form business or referral relationships that can help drive your bottom line.
AdRoll has just come out with research that shows Facebook Exchange (FBX) as the biggest deal in online advertising for 2012. Experts and world leaders in the field of retargeted advertising, AdRoll has shown explosive growth similar to that of FBX. Perhaps it takes a phenomenon to know a phenomenon?
Videos are quickly becoming one of the strongest mediums to work with online and something every real estate agent across the country should start taking seriously.
