Millions of avid Instagram users enjoy the 15-second video feature launched recently, and with the growing popularity of services like Keek and Vine, realtors need to look at it as a potential marketing tool.
What sets the Instagram feature apart from other video sharing apps however is that much like its photo-sharing feature, users can also choose between 13-brand new appearance filters that were designed specifically for Instagram videos.
While 15 seconds of video may seem like a short period of time, there are plenty of useful ways real estate agents with an Instagram account can put this feature to work. As with anything related to real estate, most people visiting your website or social media accounts just want to see homes and properties that are currently on the market. And while most property listings include too many rooms and too many features to show off in a 15 second video clip, nobody said agents have to include every little detail on each video.
Perhaps the best way real estate agents should use the new Instagram video feature is to provide a sort of “tease” for each of their listings. Perhaps sharing video of just the exterior of a home or condo building may be a good way to get your followers interested in, or maybe taking a short video clip of the home’s best or most interesting feature might be the way to go. In any case, micro video clips are the perfect way to convey tiny bits of information to all your social media followers and potential home buyers while hopefully leaving them with the feeling of wanting more.
Some psychologists say the average attention span for online videos is right around 60 seconds. With a 15 second video clip, it’s almost impossible not to grab viewers’ interest as long as the video and its subject matter are worth-while. So while you’re at your next open house or showing, shoot a quick video of the home’s best looking feature and share it with all your friends and followers. If it’s a quality video of something interesting, you never know who may want to see just a little bit more.
Here's a great example of what can be done from the Corcoran Group: