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Coldwell Banker revamps 'Previews' luxury real estate program

By Mike Wheatley | October 18, 2016

Coldwell Banker is enhancing its Coldwell Banker Previews International luxury program by elevating its Previews agent certification program, expanding global marketing offerings and cultivating growth in its digital and print content. Coldwell Banker is renowned for selling some of the worlds most distinguished properties, and says the new Previews luxury program is designed for the ever-expanding global reach of luxury real estate sales.


"Coldwell Banker has been a leader in luxury real estate for more than 80 years," said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. "That's not by luck, rather it's by continually improving our program to ensure it serves the next generation of luxury customers all over the world.  Each enhancement we make ensures that agents are prepared to succeed in the luxury real estate market and can effectively collaborate with their peers in our global network."

Coldwell Banker is enhancing its Previews certification course for agents that include an immersive and exclusive approach to learning how to operate in the luxury real estate market. Led by top agents in the luxury space including Jade Mills, Jennifer Ames and Wendy Walker, this multi-day experience brings the Previews International program a real-world application.

Jade Mills, a leader in luxury real estate based in Beverly Hills, has closed more than $4 billion in real estate transactions throughout her career and was named the #1 real estate agent in the world for Coldwell Banker in 2012. Jennifer Ames is a 20-year real estate veteran with more than $1.5 billion in career sales based in Chicago. The Wall Street Journal named Jennifer one of the top 50 real estate agents in the United States. Wendy Walker is a luxury agent based in Phoenix who was named among the top 1% of Coldwell Banker agents nationally and internationally, winning countless other industry accolades as well.

The fortified Previews certification course pairs the experience and first-hand knowledge of successful luxury agents with industry-leading resources to help agents meet and exceed the expectations of their most affluent clients. The new Previews program provides learning, networking, marketing resources and mentorship to the newest generation of up-and-coming luxury agents.

A completely redesigned luxury website,, makes it easy for agents to collaborate and share marketing materials for listings with their peers around the world. The platform will power the Previews website in multiple languages, underscoring the global appeal of luxury real estate and the strengthening the Coldwell Banker global network. The all-new platform engages luxury real estate agents in over 75 countries globally.

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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