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Come and See—How to Promote a Newly-Built Neighborhood

By Lizzie Weakley | October 12, 2019

A popular city may have a newly built neighborhood to provide homes for the families who are moving into the area. The companies that are designing and building these new neighborhoods will want to attract buyers for the home. Here are some of the best ways to promote a new neighborhood.

New Home

Open House Events for Potential Buyers

Having open house events at different times of the day or night can help you to sell a home. With this type of event, you will have real estate agents located in the homes and throughout the neighborhood to assist the buyers. The individuals who are interested in moving to the neighborhood can walk through the homes to see the different rooms, and they can also walk around a home to learn more about its outdoor amenities.

Staging a New Home

Staging a new home with furniture, appliances, electronics and other items can attract someone to the property. The purpose of staging a home is to augment its best features along with helping potential buyers to imagine what the house would look with their own possessions. Professional home stagers will bring furnishings and other things to each home to give it an attractive and welcoming appearance.

Advertise in Real Estate Magazines

The builders of the new neighborhood should advertise in popular real estate magazines that feature new homes for sale. Having a section of the real estate magazine that is devoted to the new neighborhood can bring attention to the benefits of buying a house in the area. In additions to photographs of the houses, you will want to bring attention to the amenities in the area, including nearby schools and shopping centers.

Have Beautiful Landscaping

Each home in the neighborhood should have beautiful landscaping that will attract buyers. In addition, the entire neighborhood should have attractive features with sidewalks, streets and playground areas. As the visitors walk through the neighborhood, they will feel impressed by finding trees, flowers and seating areas. Make sure that the neighborhood doesn’t still have a lot of construction work with heavy machinery and loud workers.

Have a Modern Website about the New Neighborhood

Today, most buyers will want to look at a website about a home and its neighborhood, so you should have a website that is organized with photographs, maps and videos. In addition to featuring the outside of the homes, you should have images of the inside of the houses along with any of the additional items that in the neighborhood.

Lizzie Weakley is a freelance writer and Realty Biz News contributor.
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