Real Estate Marketing & Beyond
Real estate industry analytics provider CoreLogic has announced it’s acquiring the cybersecurity firm Clareity Security Solutions in an effort aimed at boosting its security protocols.
Clareity is a fairly well known name in the real estate tech industry, having been founded back in 1996. It’s main product is the SAFEMLS security solution, which protects MLS listings databases from improper access and usage. The company claims it serves more than 850,000 real estate professionals in the U.S. alone.
With the acquisition, all of Clareity’s products and services are now owned and operated by CoreLogic. The move seems to be a smart one by CoreLogic, as its suite of analytics services will surely benefit from the added security Clareity’s tools provide. CoreLogic offers a range of products and services, including its Matrix MLS system that’s used by over 600,000 subscribers, Realist, which is a search engine for public records data, and Trestle, a data aggregation and distribution platform.
“The addition of Clareity solutions to the CoreLogic Real Estate Solutions suite helps tech companies deliver those innovative tools to users more transparently,” said Chris Bennett, executive leader of real estate solutions for CoreLogic, in a statement. “We think our mutual cultures of commitment to moving our industry forward through innovation is a terrific catalyst for the benefit of our customers.”
Clareity specializes in a number of aspects of cybersecurity, including secure authentication, workflow integration and automation and secure messaging. In addition the company also offers its own business intelligence and API-enabled dashboards. The dashboard tools integrate more than 250 applications so that brokers and agents can update their listings from a single console.
As part of the deal, Clareity’s founder and current CEO Gregg Larson will take up an executive level position at CoreLogic. The financial terms of the transaction were not disclosed.
