Real Estate Marketing & Beyond
There is increasing evidence that homebuyers are interested in purchasing properties that already include smart technology. While many of these products make a nice addition, including a smart home video doorbell, could help increase the salability of your property or may make a nice sweetener to close the deal.
SkyBell allows you to answer your door using your smart phone, enabling you to see and to hear and to speak to the person at the door regardless of where you are. It’s easy to see the advantages of this type of technology that could help aging parents with mobility issues or may make parents leaving children at home feel more comfortable about this prospect.
It’s really a home security device disguised as a doorbell as the app will send you an alert the moment a visitor presses a doorbell. Even if they don’t press the doorbell, you still get an alert due to a motion sensor. You will be able to see the person on your doorstep in HD video and you can even capture photos using the free app or use the free video recording capability. SkyBell is designed to work at a range of different temperatures and you can set it up so multiple users receive the alert to answer the door. It’s a really nice device, but will it help you sell your home more quickly?
In a recent Coldwell Banker survey, it was discovered that more buyers are asking the question as to how smart is this home, with nearly 2/3 of sales associates surveyed indicating the buyers are more interested in properties with smart home features and technology compared to just a couple of years ago. An increasing number of buyers want to control their home through their smart phone or their tablet compared to 2 to 5 years ago. Nearly 60% of buyers are interested in seeing more smart home features in property listings. Around one-third of those surveyed replied that homes with smart technology and smart features tended to sell more quickly than homes without them. Interestingly, Generation X buyers are most interested in homes with smart home features, with 57% identifying this group as being the most interested in smart home technology compared to nearly half of millennials. Not surprisingly, features that were most interesting to homebuyers included security at 65% and safety at 48%. smart
According to an article in the Chicago Tribune, some 65% of buyers would be more willing to spend more on smart home technology packages that included smart doorbells capable of sending owners text alerts.
