Real Estate Marketing & Beyond
Doorsteps.com, operated by Move Inc., announced the launch of its first app for the iPhone and iPod touch that allows consumers to scan through homes for sale and give properties a thumbs up or thumbs down. The information is then used to help buyers become more aware of their home-shopping preferences.
Doorsteps Swipe, a free app powered by realtor.com, allows potential home buyers to collect listings that appeal to them in one spot. The app allows users the option to browse active listings from realtor.com® in their surrounding area or to manually insert up to three areas. The app also features a “surprise me” option for users who aren’t sure where they want to look.
Initially, when users access the app, they’ll see only a photo and street address of a home and will then decide if they want to learn more. If they do, they can give the photo a “thumbs up” or swipe the screen to the right to indicate a “like.” The “likes” form a log for users to view later, as well as options to learn more about the listing or share it.
If users don’t like a listing, they can give the photo a “thumbs down” or swipe the screen to the left to indicate a “dislike.” Once the user passes on a few homes, they will receive feedback from the app that gives them a better sense of their likes and dislikes based upon their behavior.
“Doorsteps Swipe was created to get soon-to-be first-time buyers comfortable with the process of searching for a home and help them discover what they truly want through a simple, entertaining, and easy interface,” says Doorsteps founder Michele Serro.
“This type of instantaneousness in mobile can help eliminate the endless search for a home with the perfect profile. The online home search for someone very early in their search is more fun when there’s a whole lot less to decide. The homes each user collects might not necessarily represent the homes they will actually buy, but rather the ones that will help them make the best decision for tomorrow.”
