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Harnessing the Power of Google in the Real Estate Industry

By Ben Shepardson | July 6, 2023

Google is an ever-present force in our modern, digitally connected world. Beyond being just a search engine, it has evolved into an essential suite of tools used across a multitude of industries. The real estate industry, reliant as it is on the constant exchange of information and the constant need for visibility, can particularly benefit from Google's varied offerings. This article aims to explore how real estate professionals can harness the power of Google to enhance their operations and gain a competitive edge.

  1. Search Engine Optimization (SEO)

In a world where 90% of home buyers start their house hunt online, ranking high on Google search results is no longer optional but a necessity for real estate professionals. SEO is the process of optimizing a website to appear in the top results of search engine queries.

Real estate agents can enhance their SEO by focusing on keyword research, content creation, and website optimization. By targeting relevant keywords (like “homes for sale in [city name]”), publishing regular, high-quality blogs or articles, and ensuring their website is fast and mobile-friendly, agents can vastly increase their online visibility.

  1. Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. For real estate agents, creating a Google My Business listing can help establish a local presence and visibility. It also provides an opportunity for customers to leave reviews, which enhances credibility and attracts more potential clients.

  1. Google Ads

Pay-per-click advertising via Google Ads can provide another way for real estate businesses to stand out. Google Ads enables real estate professionals to reach customers when they're actively searching for properties or real estate services. With features like geographical targeting, demographic targeting, and remarketing, Google Ads allows agents to reach the right people at the right time.

  1. Google Analytics

Understanding your audience is crucial to any business, and Google Analytics provides insightful data about website visitors. For real estate agents, it can reveal where traffic is coming from, which pages visitors spend the most time on, and what content they engage with the most. This information can inform strategic decisions about marketing and content creation.

  1. Google Suite (G-Suite)

G-Suite offers a range of applications that can streamline a real estate business's operations. Tools like Google Docs, Sheets, and Drive facilitate collaboration and organization, while Google Calendar and Gmail can manage appointments and communication. Additionally, Google Meet provides an easy solution for virtual property tours or meetings.


As technology continues to reshape the real estate landscape, leveraging tools like those offered by Google is increasingly critical. From bolstering online visibility to streamlining operations, Google’s offerings can give real estate professionals a significant competitive advantage in the digital age. The key to harnessing the power of Google lies in understanding these tools and implementing them strategically into your real estate business's everyday practices.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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