Highly Targeted Marketing + Attractive Incentives = Sales Success!!

If you’re tired of waiting for a real estate recovery…make one! Seems simple, but not very realistic, right? In truth, what the Georgia Club did to improve sales in its community is not feasible for everyone, but there are a number of communities across the country who could perhaps learn a few things from the Club’s experience.

The following advice maybe, might just possibly, lead to some sales success! © James Steidl - Fotolia.com

Things started to heat up in March for the gated Community when a membership drive effort landed 38 new members to the 27-hole semi-private golf club, while the developer simultaneously began construction on ten new, well priced homes starting at $270,000. What happened next in the popular college town shows how a bit of ingenuity can be the catalyst to something great. April saw five sales, which was quite an event considering that several years had seen little to no action in the marketplace. “I believe we are seeing the beginning of a real estate recovery,” says Tom Valdes, Sales Director for The Georgia Club, “ The Community draws three kinds of buyers to its doorstep, Valdes explains, “Retirees from Atlanta, Chicago, the Northeast, Carolinas and Florida come to enjoy Georgia’s lower cost of living and the Athens college town activities; University of Georgia graduates return to the area they love; and young families from Atlanta and North Georgia move to Oconee County to benefit from the state’s top rated schools.” “When introducing the new product, we were very careful to lower prices without compromising existing real estate values and standards within the community.” How do they attract buyers without negatively impacting surrounding communities? Incentives. Offering attractive benefits such as club memberships, golf carts and designer allowances. Located in a city which has been ranked, time after time, as one of the best places to retire, The Georgia Club offers amenities such as wide open parks and green spaces, classic Southern styled homes complete with front porches and back entry garages, pedestrian friendly sidewalks, a community clubhouse, resort pool, tennis courts and health center. In short, The Georgia Club offers lifestyle living at a very affordable price. Check out their website where you can view member testimonials. After witnessing the success that their marketing efforts has achieved for their community, perhaps you will be able to glean some ideas for your own!

Anita Cooper

Anita Cooper is a copy and content writer with a vendetta against bad copy. Have world real estate news to share? If you do and would like to interview, feel free to contact Anita at anita@realtybiznews.com.

Recent Posts

Property Management Trends That Will Shape 2022

Property management currently operates in a very aggressive and constantly changing realm. However, some key…

12 hours ago

Everyday Tools and Software Realtors Need to Use

Real estate professionals lead busy lives, so finding better and more efficient ways to do…

1 day ago

6 Questions to Ask Yourself Before Switching from Renting to Owning a Home

Buying a home has long been considered a quintessential part of the American dream. Owning…

2 days ago

Five Top Agents in Rocky Mount, North Carolina

A roundup of some of the top real estate professionals in the Rocky Mount, North…

3 days ago

What to Know About Canada’s Top 20 Real Estate Agencies

Making the decision to join a real estate agency or purchase a home is a…

3 days ago

Buyers are walking away from new homes due to rising interest rates

Interest rates have been rising so fast that many buyers who signed contracts to purchase…

3 days ago