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Home Sales Being Helped by Real Estate Technology

By Allison Halliday | March 23, 2016

Traditionally anyone searching for a new home would need to spend hours of their spare time touring numerous homes just to get an idea of the current market. Nowadays things are quite different as real estate agencies begin to realize the need for newer technology.

Sites such as Zillow have massive databases complete with pricing history and photographs and are easily accessible. However real estate agents aren’t convinced this is the only thing that can help sell a home and instead believe that buyers can benefit from someone who is tech savvy and who knows the best online tools to use. Many now use apps to allow buyers to access listings anywhere at any time and according to the article in The Gazette, some are using more sophisticated tools to increase buyer information.


This includes the use of Excel programs that are able to turn data into easy-to-read charts so buyers can more fully understand the current market trends. Another technique being used is to send clients video messages rather than regular emails. This works well as it is easy to misinterpret the tone of an email and buying a property can be an emotional business.

Another company is trying to create a web tool where buyers, sellers and realtors can login to the same page at the same time. The idea behind this is to help streamline the process and create transparency so that buyers can read about the community, give feedback and take notes and sign any documents related to the sale of the property in the same place. All this information will be accessible to the buyer, seller and realtor so everybody would be able to see all the information and updates in real-time.


Currently many real estate agencies are using Facebook to advertise and are choosing to add virtual or video tours to the website so people can look at home more fully before they even step through the door. Real estate agents have found that if they are able to give potential buyers all the information they need, including an idea of the layout of the house and what it might be like to live there, then they are able to make a decision more quickly.

With FSBO Homes website, it is even easier to navigate without the aid of a realtor as buyers can visit the website, taught the properties listed online before setting up a real tour with the homeowner. After a verbal agreement, buyers are able to return to the website to make an offer which once accepted will be finalized with a real estate attorney.

Photos via pixabay

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
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