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HomecastTM Empowers Home Sellers to Sell Without Agent

By Allison Halliday | August 16, 2016

HomecastTM is an online real estate marketing service that helps homeowners to market and sell their homes without a real estate agent. The service provides professional online tools and resources, saving homeowners time and money.

The idea of homecastTM is to forge a better home selling model that is more able to align the costs associated with the sale and marketing of a home with the work, effort and compensation paid and the Suburban Philadelphia company is now officially open for business.


Joe Lashinger, CEO and co-founder of homecastTM said “We’re currently supporting customers in Southeastern Pennsylvania where, in beta testing we’ve already saved homeowners significant sums of money. By offering our service in another major market every few months, homecastTM eventually plans to reach and assist independent home sellers nationwide.”

HomecastTM charges a flat fee of $799 for its paid service. This includes listings in the Multiple Listing Service (MLS) and syndicated featured listings across the top real estate sites including Zillow and Trulia. The homeowner already controls the required information to create an accurate listing and just needs the conduit for marketing and distributing the property data to reach prospective homebuyers.

Lashinger went on to say “The manner in which house hunters search for properties has become increasingly digital. We are giving sellers professional tools to find buyers where they’re actively searching. We collect your properties important details and help you to craft a compelling home listing that looks great. Our listing syndication technology then multiplies and broadcasts it out to the various real estate sites where your property will be positioned to attract the most attention.”

Once prospective home sellers register with homecastTM, they are able to create a listing and get their home online in just a few minutes. Homeowners can enter a selling price along with their outstanding mortgage balance to calculate the estimated closing costs and the amount of money saved over using a traditional real estate agent. Other tools on the website allow sellers to access data showing the most recent selling prices for comparable homes, the amount of time spent on the market and whether they sold for above or below the asking price.

HomecastTM is building a network of high-quality professionals that include real estate attorneys, photographers and videographers, as well as appraisers, stagers and cleaning services. The company also advises sellers on how to interact with potential buyers and provides the tools for sellers to schedule and promote an open house.

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.
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